In this week’s video interview, I spoke with Joe Beccalori, the CEO of Interact Marketing, about how SEO has changed over the years. Joe explained that with the changes to the search results page, the value of organic search has diminished and now you need to blend your organic search efforts with other forms of digital…
Ten state attorneys general filed a lawsuit against Google on Wednesday, alleging that the company has illegally used its monopoly over the online advertising sector to force out competition via a range of exclusionary tactics. “Plaintiff States seek to restore free and fair competition to these markets and to secure structural, behavioral, and monetary relief…
Google is launching a digital “try it on” experience for some cosmetics-related queries using augmented reality, the company announced Thursday. It is working with data partners ModiFace and Perfect Corp to visualize thousands of eyeshadow shades and lipsticks from brands such as L’Oreal, MAC Cosmetics, Black Opal and Charlotte Tilbury. The feature is launching this…
Google has announced it released version 1.5 of the Google Ads Editor. Google Ads Editor is downloadable application for managing your Google Ads campaigns. Some advertisers find it more efficient to use the Ads Editor to manage their campaigns over using the web interface. Google said “this release includes new tools to help you improve…
We’ve expanded our catalog of SMX events to six virtual learning experiences in 2021. The events will include our well-respected SMX Advanced event which will be held virtually for the first time this coming June and for the second year in a row, we’ll hold SMX Next focusing on next-generation strategies, tactics and technology. The…
Google announced it is now moving the campaign goal metric in Google Ads to an easier location to find it. The score is being moved near your optimization score, so it is easier to locate. Google said it is being moved to make it “easier for you to understand how optimization score prioritizes recommendations.” What…
Microsoft announced that you can now access Microsoft Clarity, Microsoft’s new free web analytics tool, within Bing Webmaster Tools. There is a new section in Bing Webmaster Tools named “Microsoft Clarity Beta” and there you can quickly go through the steps to set up Microsoft Clarity for your web site. What is new. Bing Webmaster…
It wasn’t that long ago that mobile was primarily considered just the first stop in a conversion journey that, nine times out of ten, ended on desktop. Mobile accounted for just 13% of digital sales at the end of 2014. The numbers look very different this year as digital and mobile commerce habits and experiences…
Traditional media spending, including local TV, print, radio, out-of-home and direct mail, will be down between 15% and nearly 50% this year, depending on the medium. Some advertisers will never return, having shifted spending entirely to digital channels. The decline of traditional, local media spending, however, doesn’t eliminate the need for a local marketing presence.…
Google is launching programmatic ad buying for Web Stories in open beta. Until now, Story Ads could only be direct sold by publishers via Google Ad Manager. Story Ads can be sold programmatically by all publishers using Ad Manager and AdSense. Publishers will just need to add the <amp-story-auto-ads> tag in their Web Stories. Ad…