Remarketing lists continue to be one of the more dependable tools inside PPC accounts, especially for search campaigns. They give advertisers clearer control over who sees ads, how bids are adjusted, and how messaging aligns with prior brand interaction. As tracking becomes more constrained and audience signals less granular, first-party data carries more weight in…
After finally making moves to stop its Grok AI from creating nonconsensual sexualized images and CSAM, Elon Musk’s X has announced another major platform overhaul today. X’s head of product Nikita Bier announced on Thursday that the social media platform was going to ban apps that reward users for posting on the site. Bier specifically…
Before Reddit became the de facto “front page of the internet,” there was Digg. Digg, the crowdsourced content platform, is where “upvoting” links was popularized. However, a failed redesign wrecked the site’s popularity with its user base, who fled to Reddit – and the rest was history. Digg flailed under different curated, editorial visions and…
Google Gemini — the tech giant’s generative AI video model — is launching the ability to generate social media-ready vertical video. That’s all well and good, but it raises the question: Does that mean even more AI slop? Google Veo is widely regarded as the leading AI video model (different versions of Veo claim the…
At this point in time, AI search products such as Google and Microsoft’s PMax (and now AI Max) have firmly woven themselves into the toolkits of search marketers around the globe. But as many search marketers rush to not only test new products but also scale paid search activity, there is an increasing tendency to…
The marketers who crack attribution aren’t chasing perfection; they’re layering multiple data sources to get progressively closer to the truth. What To Do: Identify Which Marketing Efforts Are Actually Working A starting point: add a simple “How did you hear about us?” field to your intake process, then compare those responses against your digital attribution…
Is Reddit down? The website is operating normally as of this writing, but thousands of Reddit users were asking this question on Tuesday, Jan. 13, when the popular online discussion platform appeared to suffer a brief outage. According to Downdetector, the problems started around 11:33 a.m. ET, with tens of thousands of Downdetector users reporting…
Google’s Danny Sullivan and John Mueller’s Search Off The Record podcast offered guidance to SEOs and publishers who have questions about ranking in LLM-based search and chat, debunking the commonly repeated advice to “chunk your content.” But that’s really not the conversation Googlers should be having right now. SEO And The Next Generation Of Search…
Instagram users had a scare over the weekend after many users were sent mysterious password reset emails that seemed to come directly from Instagram. Some users thought this might be a phishing email, but as Mashable reported earlier today, many of the emails are legitimate. Instagram said in a weekend statement that it had fixed…
In my last post, I referenced how there is now a growing split between the “human” web and the “agentic” web, where AI agents are becoming an additional audience/profile alongside the “traditional” human visitors we have been optimizing for for years. This shift is now becoming more aggressive, especially when it comes to the transactional web…