This is an excerpt from the B2B Lead Generation ebook, which draws on SEJ’s internal expertise in delivering leads across multiple media types. People are driven by a mix of desires, wants, needs, experiences, and external pressures. It can take time to get it right and convince a person to become a lead, let alone…
Between misinformation, comparison, and general fatigue, navigating social media apps in 2024 can be pretty rough. It’s a consensus we all seem to agree on, despite the amount of time we spend scrolling. If you ask developers, the answer to this troubling phenomenon is more social media apps. Each year, dozens of new social media…
According to a new investigative report by Reuters, the Pentagon ran a year-long vaccine disinformation campaign using social media bots — all part of an anti-China political play built on problematic COVID-19 disinformation. One part of a larger, locally-targeted anti-vax campaign around the world, the propaganda efforts sought to discredit the validity of China’s Sinovac…
This is an excerpt from the B2B Lead Generation ebook, which draws on SEJ’s internal expertise in delivering leads across multiple media types. What, exactly, do you need to create a sustainable and scalable lead generation strategy with content? It starts with an exceptional piece of content that the leads want – your “lead magnet”…
Schema.org is a collection of vocabulary (or schemas) used to apply structured data markup to web pages and content. Correctly applying schema can improve SEO outcomes through rich snippets. Structured data markup is translated by platforms such as Google and Microsoft to provide enhanced rich results (or rich snippets) in search engine results pages or…
LinkedIn is launching several new features for people who publish newsletters on its platform. The professional networking site wants to make it easier for creators to grow their newsletter audiences and engage readers. More People Publishing Newsletters On LinkedIn The company says the number of LinkedIn members publishing newsletter articles has increased by 59% over…
Google’s John Mueller responded to a question about whether affiliate links have a negative impact on rankings, touching on factors that affiliate sites should keep in mind. Hypothesis: Google Targets Affiliate Sites There is a decades-long hypothesis that Google targets affiliate sites. SEOs were talking about it as far back as Pubcon Orlando 2004 and…
WooCommerce published an advisory about an XSS vulnerability while Wordfence simultaneously advised about a critical vulnerability in a WooCommerce plugin named Dokan Pro. The advisory about Dokan Pro warned that a SQL Injection vulnerability allows unauthenticated attackers to extract sensitive information from a website database. Dokan Pro WordPress Plugin The Dokan Pro plugin allows user…
Google updated their structured data guidelines to reflect support for a sitewide return policy within the Organization structured data. This eliminates the need to add redundant return policy information for every product listing structured data and can result in more traffic and sales to online merchants. This doesn’t mean that merchants are required to change…
At its annual developer conference, Apple announced a wave of AI-powered features for users of the latest devices. While these developments showcase new ways to use generative AI, they raise questions about the potential impact on content creators, publishers, and search and discovery. Here’s an overview of what Apple announced and the broader considerations. Integration…