Google continues updating AIO rankings, increasing the presence of larger shopping-related panels and ads that push organic search results lower on the page. The good news for search marketers is that AIO volatility in shopping queries is stabilizing, with AIO rankings increasingly matching sites typically ranked in organic search. Arguably the most important change is…
Nofollow was introduced back in 2005 and came about as a reaction to blog spam comments. Believe it or not, SEO professionals used to try and manipulate Google’s PageRank on their sites just as they try to manipulate, well, everything. Nofollow basically tells Google (or any other search engine that supports this attribute) not to…
Australia is set to ban social media for kids under 16, in a stated attempt to minimise “harms that are being caused to young people” through the platforms. Prime Minister Anthony Albanese announced the measures on Thursday, after a decision by his government on Monday. “Social media is doing harm to our kids and I’m…
Automattic appears to have created a site that draws attention to the number of customers that have left WP Engine for another web host. The site includes a searchable database of websites hosted on WP Engine that can also be downloaded as a CSV spreadsheet. The name of the website is WP Engine Tracker, it…
Influencers run marathons. Or maybe marathon runners become influencers? It’s a chicken and the egg kind of question, but it’s a scenario that has been a constant since the dawn of running culture online — especially on TikTok — and one that has only picked up since the pandemic. This is normally not a problem…
This post was sponsored by Ahrefs. The opinions expressed in this article are the sponsor’s own. Having the right SEO AI tools in your martech stack can help you: Streamline your content production. Automate complex SEO processes. Do less “busy” work and more stuff that moves the needle. Take the guesswork out of your strategies.…
ChatGPT Search (CGS) is a landmark launch in the shift from traditional to AI Search. Now, OpenAI competes with Google (Search) heads-on. Note the subtle elbow hit between the lines in the announcement: Getting useful answers on the web can take a lot of effort. It often requires multiple searches and digging through links to…
It appears that Elon Musk’s X was undeterred from all of the criticism leveled at its announcement concerning changes to the block feature. “We’re starting to launch the block function update,” an official X account posted on Sunday. Tweet may have been deleted X, formerly known as Twitter, previously announced its intention to change how…
Peak shopping periods like Black Friday, Halloween, Christmas, and other holidays attract millions of shoppers online. They also present prime opportunities for ecommerce and retail brands to drive incremental revenue and traffic for the holiday season. According to the NRF, the 2024 holiday forecast is consistent with its forecast that annual sales for 2024 will be…
All Hallow’s Eve is upon us, and who would have thought that this year’s biggest seasonal debate would be when exactly we should be celebrating Hallo-weekend? Tweet may have been deleted While half of the country deals with the Halloween aftermath of last weekend and the other prepares for big plans at the end of…