Agile SEO: Moving From Strategy To Action via @sejournal, @jes_scholz

Impactful SEO is rarely executed by a lone wolf. You need resources. You need buy-in from higher-ups – a CMO, head of product, or even CEO. But here’s the thing: those lengthy SEO documents outlining objectives, audiences, competitors, keywords, and that six-month Gantt chart vaguely detailing optimization projects – they’re not getting read. On the…

The water pistol emoji is now a gun emoji on Elon Musk’s X

Elon Musk has brought about a lot of change to the platform formerly known as Twitter. Most notably, he dropped the Twitter name for “X.” He completely stripped verification of all of its meaning. And Musk’s new content policies at X basically mean nearly anything goes on the platform. Just this past week, there was…

Has social media made sightseeing deeply uncool?

In April 2024, I visited sunny Barcelona for the first time and was swept away by Antoni Gaudí’s surrealist architecture. I’m certain that for a brief moment, sunbathing under the stained glass of the Sagrada Familia, I forgot how to breathe. Later that evening, as I swiped through my iPhone gallery, hearting the photos that…

Building Custom GPTs: Personalizing an AI Assistant

Social Marketing Trends The data you’ve been missing! Need a new plan? Discover how marketers plan to change their social activities in the 16th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article…