A lot has been said about the remarkable opportunities of Generative AI (GenAI), and some of us have also been extremely vocal about the risks associated with using this transformative technology. The rise of GenAI presents significant challenges to the quality of information, public discourse, and the general open web. GenAI’s power to predict and…
If you’ve scrolled through TikTok recently, you might have noticed that it’s not just viral dances, get-ready-with-mes and story-time videos on your For You Page right now. In fact, I rarely scroll through eight or nine TikToks before I come across a live video where I’m being directly sold to. “Caroline! 11 items! I’m gonna…
Shopify has become a leading platform in the ecommerce world, with over a million businesses using it to reach their customers. Notable brands like Netflix Merch Shop, Gymshark, and Kylie Cosmetics have successfully utilized Shopify to streamline their operations and boost online sales. This success has made Shopify an attractive option for new sellers looking…
Largest Contentful Paint (LCP) is a Google user experience metric integrated into ranking systems in 2021. LCP is one of the three Core Web Vitals (CWV) metrics that track technical performance metrics that impact user experience. Core Web Vitals exist paradoxically, with Google providing guidance highlighting their importance but downplaying their impact on rankings. LCP,…
Kamala Harris is officially on Twitch. The vice president and Democratic presidential nominee now has her own streaming channel on the platform, as the campaign moves to reach more younger voters. The account, with the handle kamalaharris, streamed Harris’ speech at the Democratic National Convention (DNC) in Chicago on Thursday night, with featured clips already…
Google updates can cause uncertainty, confusion, and fear amongst non-SEO and non-marketing business stakeholders. As an industry, we like to fixate on the winners and losers of any given update, and typically, websites (and categories) that take the larger hits gain more traction and shares. As a result, the algorithm update horror stories also tend…
Social Marketing Trends The data you’ve been missing! Need a new plan? Discover how marketers plan to change their social activities in the 16th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article…
Despite significant changes to the organic search landscape throughout the year, the speed and efficiency of web pages have remained paramount. Users continue to demand quick and seamless online interactions, with 83% of online users reporting that they expect websites to load in three seconds or less. Google sets the bar even higher, requiring a…
Social Marketing Trends The data you’ve been missing! Need a new plan? Discover how marketers plan to change their social activities in the 16th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article…
There’s a lot of well-meaning PPC advice out there. This advice often finds its way to bosses/clients who ask, “Why aren’t we doing ___?” The problem is most of these studies and data sets are focused around ecommerce. Enterprise accounts (even enterprise ecommerce) will behave differently than their non-enterprise counterparts. There are a few reasons…