Google just announced new AI-powered video creation capabilities in Product Studio today. With over 50% of the market share shifting to digital video ads, this update makes video creation for brands of all sizes easier to enter the market. Curious how to get started? Read on for the full update. Video Generation Capabilities Within Product…
Another powerful hurricane is barreling towards Florida directly on the heels of the devastation wrought across multiple states by Hurricane Helene. Hurricane Milton has strengthened into a Category 5 storm that is all but certain to make landfall in Florida as soon as Wednesday. Mashable has the info on the latest projections for where and…
Josepha Haden Chomphosy, Executive Director of the WordPress Project, officially announced her resignation, ending a nine-year tenure. This comes just two weeks after Matt Mullenweg launched a controversial campaign against a managed WordPress host, which responded by filing a federal lawsuit against him and Automattic. She posted an upbeat notice on her personal blog, reaffirming…
Headless CMSs are becoming more popular as companies want more flexible content management tools. These systems separate the content creation from how it’s displayed, giving more options for publishing content across different platforms. In this article, we’re reviewing ten top headless CMS options. We’re examining them based on the following criteria: How well they work…
A lot has been said about the remarkable opportunities of Generative AI (GenAI), and some of us have also been extremely vocal about the risks associated with using this transformative technology. The rise of GenAI presents significant challenges to the quality of information, public discourse, and the general open web. GenAI’s power to predict and…
Google is rolling out new Google Lens features to make visual shopping easier for users. Starting this week, users will now start to see detailed product information when using Google Lens to search. This update gives advertisers a new opportunity to showcase their products in a new way that engages users in real time. A…
This edited extract is from Digital and Social Media Marketing: A Results-Driven Approach edited by Aleksej Heinze, Gordon Fletcher, Ana Cruz, Alex Fenton ©2024 and is reproduced with permission from Routledge. The extract below was taken from the chapter Using Search Engine Optimisation to Build Trust co-authored with Aleksej Heinze, Senior Professor at KEDGE Business…
Mastering effective ad copy is crucial for achieving success with Google Ads. Yet, the PPC landscape can make it challenging to discern which optimization techniques truly yield results. Although various perspectives exist on optimizing ads, few are substantiated by comprehensive data. A recent study from Optmyzr attempted to address this. The goal isn’t to promote…
Reddit is changing its rules in a way that may ensure its mods never go rogue again. On Monday, Reddit’s VP of community, Laura Nestler, announced in a post on the platform’s r/modnews subreddit that the company was changing Community Type settings rules. Going forward, moderators will be required to submit a request to Reddit…
Snapchat (Snap) has been deceptively marketing itself to young people despite monumental risks of sexual scams (sextortion), according to New Mexico Attorney General Raul Torres. The state filed a lawsuit against the platform in early September, alleging it did not do enough to warn users of online risks despite employees waving red flags. New Mexico’s…