Understanding how to use the robots.txt file is crucial for any website’s SEO strategy. Mistakes in this file can impact how your website is crawled and your pages’ search appearance. Getting it right, on the other hand, can improve crawling efficiency and mitigate crawling issues. Google recently reminded website owners about the importance of using…
We warned you that this change was coming – but X has just made it official: Blocking on Elon Musk’s social media platform, formerly known as Twitter, will no longer actually block users from viewing content — and now users appear to be fleeing X once again. Tweet may have been deleted Essentially, a block…
This post was sponsored by Wix Studio. The opinions expressed in this article are the sponsor’s own. Black Friday 2024 is rapidly approaching and with ecommerce websites vying for the attention of a global audience, you’ll need to stand out. Now is the time to put the finishing touches on your SEO implementation, verify your…
The swift rise of sextortion in the past year has put teens at a severe disadvantage against bad actors determined to blackmail them for money. On Thursday, Instagram responded to the ongoing crisis by launching a major campaign designed to prevent and thwart sextortion. The crime typically takes place on social media platforms, when an…
Dear Readers, SEO Pros, and Digital Marketers, Hello, I’m Jenise. I’ve been at the SEJ helm for 15 years, with Loren Baker and Brent Csutoras at my side as majority owners and operating partners. Yesterday, I woke up to a monumental piece of news: SEO news publisher Search Engine Land was purchased by marketing tool…
Search engines place a high premium on a good click-through rate (CTR). After all, in the pay-per-click model, the more someone clicks, the more money that search engine makes. But CTR is important to advertisers, too. CTR tells you how well your message aligns with the people seeing it and whether you capture their interest.…
Google Flights and Google Hotels have dominated travel-related Google search terms in recent years, which has been seen as a threat by many travel operators. However, if approached properly, the growth of Google Travel represents an opportunity for those who adjust their strategy. SEO expert Lily Ray shared the Google Travel graph below on a…
Day after day of nothing to do other than scroll — on Insta, on TikTok, on YouTube. This was the reality for the teens of Social Studies, the FX docuseries that chronicled their lives as they slowly returned to the normalcy shattered by COVID. Esteemed photographer and documentarian Lauren Greenfield (THIN, The Queen of Versailles,…
In a recent Google Search Central YouTube video, Martin Splitt from the Google Search team shared three SEO tips for multilingual websites. The video focuses on three aspects of website internationalization: Website structure Hreflang attributes Language selection Here’s what Splitt advises when managing these three components. 1. Website Structure Splitt discussed three ways to structure…
What do you do when people aren’t taking the climate crisis seriously? You make them part of the problem. That’s the narrative-altering tack taken by Act of Man, a new nonpartisan climate coalition and social activation that’s shifting the vocabulary around so-called “natural” disasters to center the increasingly essential role of human climate change in…