One of the biggest challenges in enterprise SEO is getting buy-in from the wider C-suite. Typically, the CMO will sign off on your vendor engagement, having been involved in the selection process (more often than not) and helping smooth onboarding with other inbound and demand generation stakeholders. Despite its potential to drive revenue, generate new-to-brand…
Bluesky has been experiencing nonstop growth ever since election day. The alternative social media platform is starting to stand out above all of the others as users flee Elon Musk’s X, formerly known as Twitter, due to changes at X as well as Musk’s role in the incoming Trump administration. On Tuesday, Bluesky announced that…
Bluesky is still in its infancy, but the social media platform is growing fast. And it might already be a more engaging place to post than Elon Musk‘s X. In case you missed it, Bluesky’s growth has skyrocketed since the election. It shot to the top of the App Store and nearly doubled in growth…
Elon Musk’s X has expanded its legal battle, now targeting Amazon-owned livestreaming platform Twitch as part of its lawsuit against former advertisers. On Monday, Twitch was added to X’s ongoing lawsuit against brand members of the now-defunct Global Alliance of Responsible Media (GARM), as first reported by Business Insider. X claims in its lawsuit that…
How does the rapid growth of bots change the open web? More than half of the web’s traffic comes from bots: Imperva’s Bad Bot Report 2024 reveals that almost 50% of total internet traffic wasn’t human in 2024. Trend: declining. Cloudflare’s Radar shows ~70% human traffic and 30% from bots. Akami reports that 42% of…
Too often, a curious teen comes across the wrong Instagram influencers or accounts and finds their feed flooded with similar suggestions. It could’ve been a relatively harmless foray into content they don’t want to see all day, every day, like horror movie fan accounts. Or, it could be something more dangerous, such as influencers promoting…
We tend to craft budgets based on major objectives and real-world business timing. This makes sense, as our real-world priorities should influence where we put our marketing dollars and at what velocity. However, many don’t take the ad platform mechanics into consideration when setting initial, growth, and lower priority budgets. This can mean successful campaigns…
Google has quietly introduced a new AI Search experiment called Learn About, which summarizes content and offers navigational menus to explore related subtopics. This new way of exploring content uses drill-down navigational menus called Interactive Lists and if the user scrolls down far enough they will eventually find links to human created content. This new…
WP Engine escalated its Federal complaint by citing Automattic’s publication of the WP Engine Tracker website as evidence of intent to harm WP Engine and exposing customers to potential cybercrimes. The updated complaint incorporates recent actions by Mullenweg to further strengthen their case. A spokesperson for WP Engine issued a statement to Search Engine Journal…
Link building is a complicated art form with many different tactics and approaches. Despite being one of the most mature processes in SEO, there’s still much disagreement about what makes a “bad” or “good” link building strategy, including effectiveness vs. risk, and what tactics Google can detect or punish a website for. This post will…