Taylor Borden, an editor at LinkedIn, emailed me last week with a question she’s putting to a handful of writers for a special edition of her newsletter, The Work Shift. The premise was backed by data that shows entrepreneurship on LinkedIn is up nearly 70% year over year, more than six in 10 of those…
After satirical paper The Onion bought right-wing conspiracy site Infowars, it faced legal obstacles — but now the people behind it say they’re launching a new Infowars and sidestepping the courts. The founder of Infowars, Alex Jones, declared bankruptcy in 2022 following defamation lawsuits from families of the 2012 Sandy Hook shooting, which Jones claimed was a…
As an industry, we’re still learning and working out how to approach AI prompt tracking effectively. A lot of tools have evolved in a short space of time, approaching the problem in the same way we have rank tracking. Rank tracking has always had some level of variance, but the levels of personalization have been…
If the FIFA World Cup were a romantic comedy, Mexico and South Korea would be in the strangers-to-lovers arc. Before their teams even met on the pitch, fans from both countries had already hit it off. In the streets of Guadalajara, supporters have broken into impromptu performances of “Gangnam Style,” greeted one another with chants…
Google updated their site migration guidance to include new information about using the Search Console Change of Address tool for moving domain names. The Search Console Change of Address Tool Google Change Of Address tool is for helping site owners who are migrating a site from one domain to another domain. The tool helps Google…
The World Cup has always created unlikely heroes. In 2026, it is also turning them into social media sensations. The latest example is Cape Verde goalkeeper Josimar José Évora Dias, better known as Vozinha, who entered Monday’s match against Spain with roughly 50,000 Instagram followers and a 19-year career largely unknown to casual soccer fans.…
No matter what their goal-based starting point, SEO, PPC, and content teams often work with different priorities and from different inputs. Channel and content resource work separation isn’t new, but the pressure has increased as search results have become even more complex. Depending on the query, Google can include AI Overviews, text ads, shopping results,…
The 2026 FIFA World Cup has given the internet plenty to talk about on the field, but one of the tournament’s best side quests is happening far from the stadiums. As international fans travel between host cities, their off-field discoveries have become one of the tournament’s most charming online trends. The 2026 World Cup is…
TL;DR: I ran a small experiment to try and get some insight into whether large language models actually parse schema markup or are just nodding politely in its direction. I put a fake company address (inside beautifully invalid JSON-LD, on a page about ducks) into the head of an HTML document, mentioned no address anywhere…
Microsoft Advertising has launched Product Explorer, a new Merchant Center feature designed to help advertisers better understand product status and performance. The tool provides a searchable view of product catalogs. Advertisers can quickly see which products are serving, which have issues, and which are driving results. Product Explorer is currently available to U.S. advertisers with…