Following on the footsteps of Performance Max campaigns, Microsoft Ads launched multi-format campaigns for Audience Ads. This new feature allows advertisers to create a single campaign that seamlessly integrates various ad formats, including native, display, and online video ads. Upon its launch, multi-format campaigns for Audience ads are available globally and now the default selection…
Here’s a holiday gift from Elon Musk to X’s most loyal customers: The cost of your subscription is going up by nearly 40 percent. According to a new page on X’s Help Center titled Premium+ Price Adjustment, the X Premium+ subscription will now cost $22 per month in the U.S., up from the previous $16…
The United Kingdom may soon force social media firms to seek out and remove underage users from their platforms. The UK’s Office of Communications, more commonly known as Ofcom, has set out a plan to force tech companies to use facial recognition to ban social media users who are underage. “The sort of thing that…
If you want more quality in your pipeline, you need more quality in your marketing efforts. That means you should focus more on your ideal customer profile (ICP) and their journey to conversion. Reflecting on the year, I can tell you that these are some of the most impactful places to spend time and resources…
“Seven hours of RedZone football starts here.” That’s how Scott Hanson opened Sunday’s broadcast, with his usual upbeat energy — but this time, with a twinge of irony. Why? Because last week (and again this week), the NFL’s RedZone channel — long celebrated for its uninterrupted, ad-free blitz of touchdowns and drama — broke its…
Joost de Valk, co-founder of the Yoast SEO plugin, called for a change in WordPress governance that removes Mullenweg as the sole decision maker, offering to lead the transition to a more democratic and diverse board that is representative of WordPress stakeholders. Matt Mullenweg disagreed. Critique Of Mullenweg’s Leadership Joost says that he was prompted…
A new Bluesky update aims to tamp down on the cybersquatting and fake account problem that has plagued the app. In an update rolled out on Thursday evening, users who have verified their account by using a domain name automatically reserve their default username to prevent impersonators from taking it. SEE ALSO: I’ve barely used…
WordPress and Squarespace both provide tools to create professional, visually appealing websites suited to ecommerce, article publishing, and corporate and non-profit needs. What should you consider when choosing between them? Let’s identify the key differences between these platforms to help you determine which one best fits your goals. Here are seven factors to consider when…
WordPress powers hundreds of millions of websites. But, when issues happen internally at WordPress raising uncertainty, the vulnerability of relying on one platform becomes apparent and the need to look for alternatives is a priority. WordPress it is not the only content management system (CMS) option. There’s a diverse marketplace of publishing platforms for those…
OpenAI ChatGPT just rolled out speech access to ChatGPT by phone and text access through the WhatsApp messaging system. The new services allow users to talk to and message ChatGPT to get answers. The phone access method enables users with an unstable or no data connection to use ChatGPT from a telephone while on the…