This is my official eulogy for the SEO keyword, which died many years ago, but no one has noticed. As a result, many marketing teams make sub-par decisions, and decision-makers lose trust in SEO as a channel. Just look at the recent “SEO is dead” reactions to HubSpot’s traffic decline. Google Enforces JavaScript For Crawling…
This post was sponsored by Bright Data. The opinions expressed in this article are the sponsor’s own. Struggling to adapt your SEO strategy to ever-changing AI-driven SERPs? Have the most recent Google updates left your rank-tracking methods outdated? What happens when you can no longer deliver key information on traffic sources? Generative AI (GenAI) technologies…
Enterprise SEO platform BrightEdge published results on current AI Search trends, showing that Google AI Overviews (AIO) has expanded its presence by up to 100% in increasingly complex search queries. The changes suggest growing confidence in AI for search, with indications that Google is relying on authoritativeness and greater precision in context awareness for matching…
Elementor released a free to use standalone AI app called Site Planner that enables users to create a website in a step by step process beginning with the most general concept of the site and ending with a complete website design down to the individual page elements. I gave it a try and was stunned…
Meta CEO Mark Zuckerberg finally addressed his employees’ concerns around recent changes within the company. Zuckerberg on Thursday discussed a range of issues during a meeting, most noticeably the dismantling of Meta’s fact-checking policies and diversity programs. Zuckerberg made it clear that the company was abandoning both in order to curry favor with the Trump…
You.com AI Assistant and Search announced the deployment of the new open-source DeepSeek AI model, joining advanced models from Anthropic, Meta, Grok, and OpenAI. DeepSeek-R1 is safely hosted on U.S. servers, ensuring that no user data is sent overseas. DeepSeek-R1 DeepSeek-R1 is a new reasoning model developed in China that has shaken up the AI…
When I called Gabriela Nguyen, the 23-year-old founder of APPstinent, she picked up on her Cat S22 flip phone. Technically, because it runs the stripped-down operating system Android Go, you could consider it a rugged smartphone. But because of its style, size, and configuration, Nguyen can’t easily or enjoyably spend the day using social media…
Google has launched a new tool called “Ask For Me” that uses AI to help you make phone calls to local businesses. “Ask For Me” is designed to streamline the process of calling multiple businesses to compare quotes and schedule appointments. This feature is being rolled out first for auto repair shops and nail salons,…
Recently, I’ve been getting a lot of requests to audit accounts for overspending, so I thought I’d share my checklist of questions I ask of accounts. Note this is going to be very Google oriented, but there are still ideas in here for all channels. While there are other questions you can ask, these are…
You’ve heard the outrage, you’ve read the reports, and you’ve seen the headlines: social media may be harming your child. What now? You gave your child a phone years ago and nothing short of the jaws of life could extract that thing from your kid’s grip now. You’d like to keep your child safe, but…