Google has launched a small-business resource hub, positioning it as a single starting point for setup, advertising, measurement, and support. The page pulls together direct entry points for Business Profile, Merchant Center, Google Ads and YouTube Ads, plus a clear “get started” path into Google Analytics. It also spotlights Workspace’s AI features and links beginner…
Love a TikTok so much that you want to keep it on your phone and treasure it forever? You can do that with the save video function built right into the app. “Save video” allows you to save your favorite TikToks to your phone’s photo library. Downloading TikTok videos allows you to have access to…
The How AI Search Can Drive Sales & Boost Conversions webinar, presented recently by Bartosz Góralewicz, touched on something that I think every marketer needs to understand about how people actually make decisions today. This isn’t just about Reddit anymore; we’re talking about the future of how brands actually connect with customers when they’re making…
Instagram has always been pretty precocious. Now, just ahead of its 15th birthday, we have a new measure of its global fame — and it is on a level far beyond the dreams of regular teenagers. Meta CEO Mark Zuckerberg announced Wednesday that the once-humble photo-sharing app, which he had the foresight to buy for…
Let’s talk about an agentic future. As task-completing agents move from concept to adoption, their impact on how we discover and transact online will be significant. Websites won’t vanish, but in many cases, their utility will shrink as agents become the new intermediary layer between people and answers. Domains will still exist, but their value…
The Pokémon Company International is not pleased that President Donald Trump’s Department of Homeland Security (DHS) is using its intellectual property to promote the U.S. Immigration and Customs Enforcement’s (ICE) raids. “We are aware of a recent video posted by the Department of Homeland Security that includes imagery and language associated with our brand,” said…
We all know Instagram is prioritizing short-form video content via Reels, so it should come as no surprise that a redesign is on the horizon. In a post on Instagram Reels (of course), Instagram head Adam Mosseri announced the app has reached three billion users, which prompted them to look at what fueled that growth.…
Google has rolled out Search Live in English in the United States, bringing real-time, camera-aware conversations to the Google app on Android and iOS. You can tap the new Live icon under the search bar, or open Google Lens and choose Live to start an interactive voice conversation that can also see what your camera…
This post was sponsored by Semji. The opinions expressed in this article are the sponsor’s own. For three decades, SEO has been the cornerstone of digital visibility. Keywords, backlinks, and technical optimization determined whether your brand appeared at the top of search results. However, the landscape is shifting, and it’s likely that if you’re reading…
Here’s what I’m covering this week: How to get the most out of personas in your day-to-day work across SEO, content, and the broader org. Because in the AI-search era, personas built from organic queries and prompts have value for every touchpoint: ad copy, sales scripts, support docs, product messaging. They carry the unfiltered language of…