Download this: Why Facebook’s app looks so different

Facebook’s app is looking a lot different and, surprise surprise, not everyone is a fan. The company showed off the redesign back in August, when it introduced its latest News Feed updates. But the revamped mobile app is still gradually rolling out to everyone, so many people are just starting to see it.  SEE ALSO:…

Here’s how to become a social media marketing guru for less than $35

Just to let you know, if you buy something featured here, Mashable might earn an affiliate commission. Internet history was made on May 22, 2005, when YouTube co-founder Steve Chen posted a video of his cat called “Pajamas and Nick Drake.” That 30-second clip was the very first cat video ever uploaded to the video-sharing site, according to The…

Insane wildfire photo perfectly sums up America in 2017

An amateur photographer in Oregon just captured what some might call a portrait of America’s current state. SEE ALSO: Summer 2017 feels like it’s on steroids – and it’s only going to get worse Kristi McCluer’s depiction of a bunch of men casually golfing while a wildfire raged behind them went viral after it was…

Personalization 2.0: Transform your marketing from segmentation to intent-driven personalization

Consumer expectations about the digital shopping experience have never been higher. Today, consumers expect relevant, personalized content and offers that cater to their needs in any given moment. But what does it mean to personalize your marketing? Many marketers mistakenly think that personalization means segmentation. But personalization based on segmentation often provides the wrong experience…

Scandal prompts FTC to crack down on social media influencers

The Federal Trade Commission (FTC) settled charges against individual social media influencers for the first time Thursday, setting a new precedent: influencers need to unambiguously disclose their connections to brands and companies they are promoting. Thursday’s settlement specifically requires two YouTubers — Trevor “TmarTn” Martin and Thomas “Syndicate” Cassell — to clearly disclose relationships with…

Should You Publish Content on a Company Blog or Medium? by @clarkboyd

Pretty much every company has a blog, but most face the same challenges. With consumer attention spans dwindling and so much competition, just how can you cut through and get people to view your content regularly? How do you become a destination site for content consumption if your company is known primarily for unrelated products…