Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google announces AdWords daily budgets can overspend by 2x, automaticallyOct 5, 2017 by Ginny Marvin While advertisers won’t be on the hook for overages, the real question is why are daily…
Anyone who’s experienced catcalling knows how uncomfortable the experience can be — but one woman has found a way to bring more attention to it. Last month, Noa Jansma, a 20 year old from Amsterdam, ran a social experiment where she takes selfies with her catcallers and exposes them on an Instagram account she created,…
Google has made a significant change to the way AdWords budgets can be used, and the advertising community is not the least bit happy. Campaigns are now able to spend up to twice their average daily budget. The means on high traffic days, costs could soar as high as double the budget you have set.…
Have you ever wondered why you rank well (e.g., Page 1) on Google, but rank poorly (Page 4 or lower) on other search engines, like Bing? It can be confusing. You’ve invested in SEO. Shouldn’t optimizing for one search engine work for all search engines? Well, not always. ADVERTISEMENT Good SEO isn’t only optimizing for…
Do you advertise with video? Wondering whether YouTube ads are worth your time and money? In this article, you’ll find new research that reveals how consumers respond to ads on YouTube and insights about how marketers plan to adjust their YouTube ad spend. YouTube Advertising: New Research and Insights for Marketers by Michelle Krasniak on…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google test surfaces user data for publishers as part of new Insights Engine ProjectOct 4, 2017 by Ginny Marvin Several new initiatives are aimed at bringing machine learning into publisher products…
A website that isn’t adapting is a website that’s dying. The internet changes so fast that the moment you stop improving your website is the same moment that you start losing momentum and falling behind the competition. If your site isn’t actively adapting to the changing nature of the web, it’s stagnating and growing outdated,…
Do you need promotional graphics for your content? Looking for a tool to easily add your logo to your graphics? In this article, you’ll discover how to quickly create consistently branded graphics for multiple social media channels at one time. How to Rapidly Create Branded Graphics to Promote Your Content by Orana Velarde on Social…
There’s a dark side to animal selfies. Although most people aren’t interested in harming wild critters, the watchdog organization World Animal Protection says that Instagram selfies taken with animals are contributing to eco-tourism companies who poach wild animals (including sloths and crocodiles) for selfie opportunities and confine them in appalling places, like broken refrigerators. SEE…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Beat high-cost paid search clicks by sweating the detailsOct 3, 2017 by Pauline Jakober Paid search can be difficult in competitive industries where CPCs are higher than average, but columnist Pauline…