As Apple and Google became direct competitors following the rise of Android, industry observers wondered if (and anticipated that) someday, Apple would cease to offer Google as the iPhone’s default search engine. And while Cupertino has diversified away from Google, via Spolight Search, Siri and Bing, Google is still the dominant search tool on the…
In February 2017, Google released Perspective, a new API that has sent shock waves through the internet. Let’s check out what it is, how it will be used, and its potential repercussions for search marketers. Introducing ‘Perspective’ Perspective, Google’s new API, will take any phrase and tell you how toxic it is. By typing a…
Today, Instagram announced a major upgrade to its comments section that will let people thread different conversations under a single post. The feature was first reported as a test on Android apps earlier this summer, but now, the company is adding threaded comments to everyone’s accounts on both Android and iOS. SEE ALSO: This couple…
Wondering how to advertise on Snapchat? Have you explored the Snapchat Ad Manager? Businesses of all sizes can create Snap ads with the platform’s self-serve Ad Manager tool. In this article, you’ll discover how to create an ad with Snapchat Ad Manager. How to Create Snapchat Ads in Snapchat Ad Manager by Shaun Ayala on…
After a “Unite the Right” white supremacist rally in Charlottesville, Virginia, turned deadly on Saturday, former president Barack Obama reached out on Twitter to comfort Americans. While President Trump was silent on the platform, refusing to address the violent clash between hate groups and protesters for hours, Obama shared a powerful message in the form…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords app-install campaigns to sunset as Universal App Campaigns take overAug 14, 2017 by Greg Sterling Google says Universal App Campaigns are now delivering 50% of app downloads across its network.…
Some argue that link spam is booming due to the Google Penguin 4.0 release. There seems to be a perception this iteration of Penguin is kinder and gentler to spammers. This, in turn, has purportedly led to a link spam renaissance. ADVERTISEMENT However, to fully understand the current algorithm, it’s helpful to understand the history of…
Want more leads and conversions from your Facebook Live videos? Did you know using a chatbot can boost your results? Integrating Messenger bots with your Facebook Live broadcasts makes it easy for viewers to sign up for and receive your offers. In this article, you’ll discover how to create a Facebook Messenger bot that generates…
Need to explain the value of SEO to potential clients, business partners, or stakeholders? This post focuses on just three key ways that SEO offers immense value to any organization. SEO: ADVERTISEMENT Makes the user experience better. Helps build a stronger brand. Contributes to the bottom line over a long period of time. 1. SEO…
Author’s note: I’m a digital marketer, not an attorney. Therefore, this article is not legal advice. If you need legal advice, you should speak with a lawyer. I wrote this article solely to open a dialogue with the digital marketing community about the issue of website accessibility. Early this year, I was surprised to hear…