SearchCap: Google AdWords Sitelinks, phrase match & AR

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google AdWords doubles the number of Sitelinks on search adsAug 25, 2017 by Barry Schwartz With the new Sitelinks format for Google AdWords, you can now have as many as 8…

Phrase match is dead. Long live phrase match!

When Google launched their broad match modified match type some years ago, some marketers hailed the demise of phrase match as something of a foregone conclusion. Many, ourselves included, quickly shifted gears and rolled out new campaigns using a combination of broad match modified (BMM), exact match and negative match keywords. And others did not.…

3 SEO Experiments You Should Try This Year by @AdamHeitzman

SEO is commonly defined as a methodology of strategies and tactics used to increase a website’s organic visibility on the web. One word you don’t often see when looking at its definition is “experimentation.” Why is that? ADVERTISEMENT Experimentation is at the forefront of SEO. Experimentation is what drives the industry forward. Without SEO experiments,…

How to Implement AMP for E-Commerce by @natalieannhoben

A buyer’s overall experience is critical to closing a sale. When it comes to online shopping and e-commerce in general, the importance of speed cannot be emphasized enough. After all, more than 40 percent of users will leave a website if it takes more than three seconds to load. Search engines promote and give a higher…

Selling With Video: YouTube and Facebook Video Marketing

Want to create a sales video that converts? Looking for expert tips about building rapport with your prospects? To explore how to sell with video on YouTube and Facebook, I interview Jeremy Vest. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to…