In May, Google announced it was running a beta test with advertisers to test driving traffic from mobile search ads to AMP landing pages. On Thursday, the company said all advertisers will be able to point mobile search ads to AMP landing pages beginning in two weeks. The functionality is limited to landing pages from…
With the NFL a day away from the kickoff of its 2017 season, a definite question has emerged: Is this the year that the NFL finally embraces athletic activism the way the NBA does? The examples are adding up on a nearly daily basis. A week of preseason football couldn’t go by without players making…
I want to tell you a story about a young Google algorithm. He was born blind, in a world where a picture is worth a thousand searches. This little algorithm had one dream. To be able to see. So he got his friends to describe him images, but still he couldn’t see. He built magical…
Do you need a better way to manage your blog content? Looking for a tool to outline your blogging workflow from beginning to end? In this article, you’ll discover how to effectively organize how you brainstorm, write, and publish your blog’s content with Trello. How to Manage Blog Content With Trello by Marc Schenker on…
One of the biggest decisions in Australia’s marriage equality debate drew just about everyone onto social media on Thursday. Australia’s High Court handed down a decision Thursday to allow the federal government to lawfully use $122 million to implement a postal plebiscite on the matter of same-sex marriage. The non-binding, no-compulsory survey will ask the question:…
Bing understands the importance of updating bid adjustments on the regular based on current performance. In an effort to help advertisers, Bing Ads will help set effective bidding strategies through remarketing bid adjustment suggestions in the Opportunity tab. Bid adjustment suggestions will be based on historical ad performance data. ADVERTISEMENT Bing Ads will use this…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google My Business now lets businesses edit their listings directly in search resultsSep 6, 2017 by Barry Schwartz After months and months of testing, Google is rolling out inline editing in…
Facebook really wants people to view Stories on its main app, so much so that the social network is now turning to Instagram to see if its teen-friendly app can get the feature to finally stick. Instagram is testing a new feature that allows people to share their Story directly to Facebook. SEE ALSO: Facebook’s…
Are you wondering if LinkedIn is worth your time? Want to know how other marketers approach LinkedIn? In this article, you’ll discover new research insights that reveal what content performs best on LinkedIn, which industries use the platform today, and how marketers are planning to move forward. LinkedIn Marketing: What the Latest Research Reveals by…
Site owners looking to capitalize on “how to” searches now have an all new source of data at their fingertips. In addition to highlighting the most popular “how to” searches in a recent blog post, Google has also launched a new site that visualizes this data. Searches that begin with “how to” are on the…