As much as Facebook ostensibly wants to be your friend, it mostly just wants to be a growing, massive data cache of your life, filled with loads of information about you—some true, some false. The latest comic evidence: some Facebook users were greeted with a “Happy New Year” message on the top of their News…
Google Search Console serves as an excellent (not to mention free) source of technical data about your website’s organic visibility and performance. To maximize its usefulness, it’s important to properly set up your website in Search Console by adding all versions of your domain as properties that you manage. Let’s assume the domain name of…
Google has rolled out some updates to Merchant Center to help Google Shopping advertisers prepare for the holiday season. Opportunities Tab What may prove to be the most valuable of these updates is the new ‘Opportunities’ tab. Cards will appear in the Opportunities tab when a suggestion is available which may help you drive more…
Shares 714 Want to increase your Facebook news feed exposure? Looking for a solution that doesn’t involve ads? In this article, you’ll discover how to improve your organic visibility via Facebook’s Audience Optimization feature. How to Use Facebook Audience Optimization for Better Organic Exposure by Anja Skrba on Social Media Examiner. Why Use Organic Post…
Creepers will have a field day with iOS 11, the just-launched update for iPhone and iPad that includes a brand new “screen recording” feature. SEE ALSO: iOS 11 review: Great on iPhone, extraordinary on iPad Yeah, that means exactly what you think it does. Pop that recorder open, and you can easily save a video…
Are you looking to dominate in Google search results? Your strategy needs to involve more than keyword research and a savvy AdWords campaign. In order to make the most of your Google presence, you need to craft a search result that entices users to click through to your web page. This is a crucial yet…
Keep your friends close and your enemies closer. The saying runs so true for digital marketing that one of the first steps we complete for our clients is a competitive link audit. Competitive analyses allow you to directly crawl your competitors’ sites to discover valuable backlink opportunities that they may be using to outrank you…
Shares 611 Want to get more out of your Instagram bio link? Do you wish you could share multiple links via Instagram? In this article, you’ll discover three tools that let you serve links to people who click on your Instagram bio. 3 Tools That Increase Your Instagram Bio Links by Jordan Jones on Social…
A recent interview with James Murray, EMEA product marketing manager at Microsoft Bing, and Laura Hampton of Impression suggested that Bing will be decreasing the impact links play in their overall search ranking algorithms. We asked Bing about this, and they told us that links are still a very important ranking factor for search rankings.…
An update to Google’s Search app for iOS will help users find content without having to go back to the search bar. While viewing a web page within the app you will see suggestions for related content when you reach the bottom of the page. Now you can continue to view content without having to…