Just to let you know, if you buy something featured here, Mashable might earn an affiliate commission. From Tyler Oakley to Jenna Marbles to PewDiePie, creating YouTube videos is no longer a penniless hobby. If you play your cards right, it could actually become your career. Quality videos and thousands of views are just two…
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show with Erik Fisher and Kim Reynolds, we explore Twitter expanding their character count to 280 with Madalyn Sklar, Snapchat’s…
From natural disasters to terror events, Facebook has been continuously expanding the capabilities of its Crisis Response Hub, which they rolled out in September of 2017. Now, in addition to following the latest news or checking the status of friends in at-risk areas, Facebook has provided its users with another way to give back. On…
Facebook’s standalone Events app has received a significant update, which comes with a full rebranding and more opportunities to discover local highlights. No longer being focused exclusively on events, the app has been renamed “Local.” In addition to being able to find local events, the new app allows for the discovery of restaurants, bars, and…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Local ranking factors study finds reviews, organic SEO best practices boost local visibilityNov 10, 2017 by Greg Sterling This is the second year of the LocalSEOGuide ranking factors study, performed in…
Max Lanman thought it would be funny to make an advertisement to sell his girlfriend’s ’96 Honda Accord. His spoof’s popularity drove the auction price so high that eBay took down the listing. Read more… More about Mashable Video, Ebay, Viral Videos, Mashable Video, and Honda
LocalSEO Guide has released its 2017 Local Ranking Factors study results. The methodology is quite different from the Moz Local Ranking Factors survey. Both are worth detailed examination. LocalSEO Guide, together with the University of California, Irvine, and PlacesScout, looked at “200+ factors over 100,000 local businesses” in 150 cities to determine variables correlated with…
How does one measure the efficiency of multi-channel advertising campaigns? How should one manage the budgets of overlapping marketing channels in order to increase profits but not to risk spoiling the existing mechanism? If these questions are appearing more often in your business, then it may well be time to address attribution modeling. ADVERTISEMENT Take…
Incorporating visual content in your marketing strategy is a great way to cut through the content noise. While marketers on a modest budget can make room for videos, interactive data visualizations, and full-fledged online courses, cash-strapped bloggers and startups turn to infographics to have a fighting chance. Not only are infographics affordable, they can also be…
Shares 859 The Journey, a Social Media Examiner production, is an episodic video documentary that shows you what really happens inside a growing business. [embedded content] Watch The Journey: Episode 5 The Journey, a Social Media Examiner production. Episode 5 of The Journey follows Michael Stelzner, founder of Social Media Examiner, as he continues to…