Bots, bots, everywhere, but nothing good to click. As the social media networks of the world engage in a performative struggle to become good for people’s well being, they have been simultaneously peppered with questions about bots on their respective platforms. The automated accounts degrade the user experience and poison the well, the argument goes,…
I encounter many people who believe the basic blocking and tackling of search engine optimization (SEO) execution is losing its value, but I find doing this basic hard work still works incredibly well. In today’s post, I’m going to share a case study of a travel site whose business plan incorporates a straightforward approach to…
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Amazon calls them “hidden keywords” in their documentation, but I’ve heard them called many things, including search terms, Amazon keywords, product keywords, and backend keywords. I’ve also heard varying methods for determining what those words should be, what they shouldn’t be, and how to generate them for use. But one thing that I’ve consistently heard…
Shares 805 Do you use hashtags for marketing campaigns on Twitter? Looking for hashtag tools to help improve your use of hashtags? In this article, you’ll find seven hashtag tools for researching and reporting on Twitter hashtags. 7 Twitter Hashtag Research Tools for Marketers by Lindsay Bartels on Social Media Examiner. Why Is Researching Twitter…
If you’ve visited any local pharmacy recently, you have a pretty good idea of what holiday is coming up. Yup, that one with the hearts, chocolates, flowers and teddy bears. It’s not Christmas or New Year’s, but Valentine’s Day is a huge opportunity for all businesses, not just flower delivery and giant teddy bear manufacturers.…
One of the most popular questions that I see being asked in Facebook SEO groups and on Quora is this: “What is the best course for learning SEO?” With so many “gurus” promising to make you an “SEO rockstar,” it’s easy to understand the confusion. The good news is this: anyone can learn to become…
Shares 666 Do you need to improve your Facebook ad performance? Wondering how to avoid serving the same ad to the same people too many times? In this article, you’ll discover the common causes of ad fatigue and how to solve audience overlap. How to Use the Facebook Audience Overlap Tool to Prevent Ad Fatigue…
Editor’s note: This is a chapter from Search Engine Journal’s new e-book, SEO 101: Learn the Basics of Search Engine Optimization. Want to read the full guide? Download your copy of SEO 101 now! In digital marketing, and specifically search engine optimization (SEO), there are tidbits of information that in their retelling lose context and become what we…
Today’s Google doodle marks the 197th birthday of the British-born physician Elizabeth Blackwell, the first woman in the US to earn a medical degree. After moving to the states from Bristol, England, Blackwell worked as a teacher. Her propensity to take a stand against social norms — and fight for what was right — was…