Facebook is making its ad metrics clearer by introducing new labels that show how they are calculated. Estimated or In Development Facebook is now labeling some metrics in Ads Manager as either ‘estimated’ and/or ‘in development.’ These labels can be found in a section within the Ads Manager reporting table called “tool tips.” Labels can…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords Keyword Planner update appears to be rolling out in the new interfaceFeb 22, 2018 by Ginny Marvin The latest version features streamlined workflows and reflects the design updates in the…
Shares 538 The Journey, a Social Media Examiner production, is an episodic video documentary that shows you what really happens inside a growing business. [embedded content] Watch The Journey: Episode 18 The Journey, a Social Media Examiner production. Episode 18 of The Journey follows Michael Stelzner, founder of Social Media Examiner, as he continues to…
Want to add more video to your content mix? Have you considered repurposing your blog content into video? There’s no need to spend hours recording video with an expensive camera when you have existing content and access to free tools. In this article, you’ll learn how to use free tools to turn blog posts into…
Twitter is stepping in to deal with the “targeted abuse and harassment” facing many of the survivors of the Parkland shooting. Since the teens have emerged as powerful voices on social media following last week’s shooting, they’ve had to face what many other high profile Twitter users before them have dealt with: abuse and harassment. …
A new feature has been added to Facebook Messenger that will allow users to invite other people to calls already in progress. Let’s say you’re on a call with a client or colleague and now you need the expertise of another person on your team. Facebook Messenger will let you quickly send them an invite…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google to move more sites to mobile-first index in coming weeksFeb 21, 2018 by Barry Schwartz Google plans to roll more sites into the mobile-first index in the near future. Are…
Do you have an Instagram business account? Wondering how to analyze your Instagram activities? In this article, you’ll discover how to use Instagram Insights to evaluate your followers, posts, stories, and promotions. 4 Ways to Use Instagram Insights to Improve Your Marketing by Victoria Wright on Social Media Examiner. What Is Instagram Insights? Instagram Insights…
Snapchat has been updated with support for a new library of animated GIFs from new partner GIPHY. GIFs can be added to snaps in the form of stickers. Users can either choose from a selection of recommended animations, or search for their own by keyword. Animated stickers can be used with any combination of other…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google drops support for meta news keywords tagFeb 20, 2018 by Barry Schwartz After years of telling publishers to use the news meta keyword tag, Google said it stopped supporting it…