Local SEO is competitive and fierce. With more and more local businesses vying for the Google local three-pack — and ads and online directories occupying a large percentage of the remaining SERP real estate — your local SEO strategy has to be aggressive. So, what can you do to outrank your local competitors down the…
Bing Ads is now letting advertisers import call conversion data, which can help connect phone sales back to the ad campaign that prompted the call. Call conversion imports are facilitated through Bing Ads’ Offline Conversion Import tool, which was released this past September. Any call-tracking system can integrate with Bing Ads, and import call conversion…
“You don’t get to 500 million friends without making a few enemies.” That was the tagline for The Social Network, the film about creating Facebook, and it’s only become more relevant as the social network has grown to more than 2 billion people. Those “few enemies” are former Facebook executives, people who helped build the…
Are your SEO and content efforts not producing enough results? Are you heavily investing time and resources on link building yet you’re still getting minimal to zero returns? Then perhaps it’s time to take a step back and rethink your overall strategy. Last December 6, I joined SEJ ThinkTank to discuss how companies can gain…
Shares 649 Does your business use Facebook video? Do you want more people to watch your videos all the way through? In this article, you’ll discover how to set up a Facebook ad campaign that generates longer Facebook video watch times. How to Improve Your Facebook Video Watch Time by Paul Ramondo on Social Media…
With each passing day comes yet another reason to question the notion that the long arc of the universe bends toward justice. However, this year, in particular, has made it resoundingly clear that — regardless of the direction of that arc — the process by which it bends manifests with stuttering jolts and fits. Things…
This week’s roundup of news, announcements and events happening throughout the search marketing industry includes: Industry veteran and Majestic SEO CMO Dixon Jones announced he’ll be retiring from Majestic in November 2018, and will move into Global Brand Ambassador role at Majestic until that time. He’s been a key member of the search community since…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing: Search News From Around The Web: About The Author
Search engine optimization (SEO) can be a powerful marketing channel for any industry. But SEO can be especially powerful for industries where the buying cycle tends to be longer and more complex, like with new home construction. That’s because in cases like this, SEO provides so many additional opportunities throughout the buying cycle to put…
If you have been an SEO practitioner for a bit of time and feel that you aren’t learning as much as you used to, it might be time to start think broader and try your hand at international SEO. Managing SEO for a global audience isn’t applicable for many smaller websites, but if you have…