Local SEOs mixed, some peeved at idea of paying for Google My Business services

Over the weekend, Google surveyed small business owners about their appetite to pay monthly subscription fees for a number of potential Google My Business (GMB) enhanced features and services. Some of the suggested offerings included request a quote, automated review/message responses, booking buttons, remove ads from a profile, Google search results placement, Google Guarantee, verified…

A 6-Step Workflow to Create Video for Multiple Platforms

Social Media Marketing Industry Report In our 10th annual social media study (44 pages, 70+ charts) of 5700+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

4 Ways to Use Google Tag Manager With Facebook

Social Media Marketing Industry Report In our 10th annual social media study (44 pages, 70+ charts) of 5700+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

11 Ways Get Maximum Efficiency from Your SEO Team’s Efforts by @stoneyd

Maximum effort. That’s what we expect from our superheroes search engine optimization teams. After all, maximum effort produces maximum results, right? Not necessarily. While Deadpool might enjoy giving maximum effort when fighting the bad guys, the good guys, everyone, I’m far too lazy for that. Plus, my lack of regenerative powers doesn’t give me as…

Parallel tracking goes live for Google Ads display campaigns May 1

After launching for search ads last year, parallel tracking is coming to Google display campaigns this week. The move for video campaigns has been postponed. What you need to know for display. Google is enabling parallel tracking for display campaigns running through Google Ads starting May 1. It first announced the launch date in February. It…

How to Use the Facebook Event Setup Tool

Social Media Marketing Industry Report In our 10th annual social media study (44 pages, 70+ charts) of 5700+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

Bing Ads rebrands as Microsoft Advertising

First there was Microsoft adCenter. Then there was Bing Ads. Now there is Microsoft Advertising. Why we should care. The rebrand emphasizes a focus on personalization and AI. “In the next year, we’re introducing more advertising products with built-in AI, more connected to your data and your business,” Rik van der Kooi, corporate VP for…

7 Types of Social Proof to Grow Your Ecommerce Sales by @drumming

What are the strongest factors that influence your customers to buy? Social proof, first introduced by Robert Cialdini in “Influence“, is one of the most impactful drivers of consumers’ purchase decisions. As an ecommerce site, socially-reinforced trust signals can help you: Increase conversion rates. Improve the trustworthiness of your brand. Increase consumers’ confidence in transacting…

Future of Facebook and Twitter

Social Media Marketing Industry Report In our 10th annual social media study (44 pages, 70+ charts) of 5700+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.