On March 29, 2025, the New York Yankees hit a franchise record nine home runs in one game versus the Milwaukee Brewers. To accomplish this feat, they used a bat that will probably change baseball forever (or not). They provided Google with the opportunity to oversell its AI abilities, hoping that no one would be…
Google executives are trying to reframe the conversation about AI-powered search features as industry data reveals significant website traffic reductions. Independent industry data reveals significant website traffic reductions linked to AI-powered search features. During a recent Google Marketing Live press session, Google executives did not comment on click volume, but indicated that the visits which…
WordPress has dominated the content management system (CMS) space since launching in 2003, and while it’s still the leader, the market is shifting in ways worth paying attention to. As of May 2025, WordPress powers 43.5% of websites surveyed and holds a 61.2% share among sites that use a CMS, according to W3Techs. That’s still…
For years, research on social media and youth mental health has tried to answer a perplexing question: Does use lead to worsened well-being or do young people who are struggling disproportionately spend their time on social media? Some studies have indicated that both scenarios are true while other research shows mixed results. This uncertainty has…
During its annual Google Marketing Live event for advertisers, Google announced upgrades to its AI measurement tools, making access easier for small brands. These updates were shared ahead of time with Search Engine Journal during an exclusive preview event, which showcase Google’s continued investment in providing advertisers of all sizes better visibility into performance, incrementality,…
Today’s Memo is an updated version of my previous guides on topical authority, one that takes the Google leaks, documents revealed in Google lawsuits, my recent UX study of AIOs, and the latest shifts in the search landscape into account. Image Credit: Lyna ™ I think this is one of these concepts that can fly under…
Remember when “Just Google it” was the solution to all your search needs? Unfortunately, those days are changing fast. While Google remains the king of search, the ground beneath its feet is shifting as brands, marketers, and end users are noticing that there are some new sheriffs in town. The search ecosystem that puts all…
At its annual I/O developer conference, Google announced upgrades to its AI-powered Search tools, making features like AI Mode and AI Overviews available to more people. These updates, which Search Engine Journal received an advanced look at during a preview event, show Google’s commitment to creating interactive search experiences. Here’s what’s changing and what it…
There’s a lot to know about search intent, from using deep learning to infer search intent by classifying text and breaking down SERP titles using Natural Language Processing (NLP) techniques, to clustering based on semantic relevance, with the benefits explained. Not only do we know the benefits of deciphering search intent, but we also have…
In recent days, it has become nearly impossible to move through the world without being confronted by the latest high-profile case of interpersonal violence — the ongoing trial of Sean “Diddy” Combs, following the harrowing testimony of singer Cassie Ventura, Diddy’s ex-partner. Ventura’s detailed allegations of prolonged abuse, coercion, and exploitation have dominated headlines and…