Maximum effort. That’s what we expect from our superheroes search engine optimization teams. After all, maximum effort produces maximum results, right? Not necessarily. While Deadpool might enjoy giving maximum effort when fighting the bad guys, the good guys, everyone, I’m far too lazy for that. Plus, my lack of regenerative powers doesn’t give me as…
After launching for search ads last year, parallel tracking is coming to Google display campaigns this week. The move for video campaigns has been postponed. What you need to know for display. Google is enabling parallel tracking for display campaigns running through Google Ads starting May 1. It first announced the launch date in February. It…
Social Media Marketing Industry Report In our 10th annual social media study (44 pages, 70+ charts) of 5700+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.
First there was Microsoft adCenter. Then there was Bing Ads. Now there is Microsoft Advertising. Why we should care. The rebrand emphasizes a focus on personalization and AI. “In the next year, we’re introducing more advertising products with built-in AI, more connected to your data and your business,” Rik van der Kooi, corporate VP for…
What are the strongest factors that influence your customers to buy? Social proof, first introduced by Robert Cialdini in “Influence“, is one of the most impactful drivers of consumers’ purchase decisions. As an ecommerce site, socially-reinforced trust signals can help you: Increase conversion rates. Improve the trustworthiness of your brand. Increase consumers’ confidence in transacting…
Social Media Marketing Industry Report In our 10th annual social media study (44 pages, 70+ charts) of 5700+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.
Semantic HTML5 provides us with an opportunity to improve our websites and optimize for search engines. We can take full advantage of these opportunities by using machine-readable semantic HTML5 elements to describe page outlines. Specially-named containers can help search engines and browsers more easily identify how our pages are arranged. For example, <header> is its…
Worried about seeing “Avengers: Endgame” spoilers on Google? You could always wipe out half of the search results. A new (and awesome) Google easter egg is turning the search results to dust. Here’s how to see it for yourself: Head to Google. (The easter egg works on both desktop and mobile search results.) Type in:…
Millions of people shop online every year looking for the best deals for the holiday season. According to Statista, in the U.S., Christmas shopping season traditionally begins on Black Friday. In 2018, people spent more than $123 billion on retail ecommerce. With all this time and money being spent online, how can you make sure…
Google tweeted Thursday that it may have selected unrelated canonical URLs for some pages and that breadcrumb trails on mobile might show the unrelated URLs. It also said that, in rare instances, this could prevent proper indexing. Here’s the tweet: We’re aware for some pages, there’s an issue where we may have selected an unrelated…