Podcasts have gone from relative obscurity less than a decade ago to one of the fastest-growing marketing channels available today. But the power of podcasts isn’t limited to reaching people who are listening. When properly leveraged, podcasts can have a powerful impact on organic search, too. There are two main reasons for this. Podcasts can…
ADVERTISEMENT Google’s latest episode of Search for Beginners covers tips for hiring a webs developer and what their responsibilities should be. Before getting into that, I would be remiss not to mention that the video begins with Google discussing ways that you can avoid hiring a web developer if you use Google’s resources instead. For…
ADVERTISEMENT Many Facebook Group administrators are experiencing growth. Without proper moderation, a community can easily slip into becoming toxic. Here are some tips for avoiding common mistakes. I have been moderating communities since 2003, both my own communities as an administrator and as a moderator at WebmasterWorld. I have quite a bit of experience with…
Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.
ADVERTISEMENT Social networks will account for a greater share of programmatic digital display ad dollars in 2019 than originally expected. According to a new report from eMarketer, estimates for social as a portion of total programmatic are up compared to what was forecasted in April 2019. “Since our April 2019 forecast, we’ve increased our estimates…
Twitter forgot about dead people. The social media giant awkwardly copped to that fact late Wednesday morning with a tweet admitting that, perhaps, its recently announced plan to free up inactive accounts for new registration may not have been entirely thought through. Specifically, the company admitted to overlooking the impact such a process might have…
Opinions vary among SEO experts about whether adding links to question-and-answer sites is a valid link building tactic. It depends on how you approach Q&A sites though, and how much you depend on these forums for driving traffic. The thing is, people typically use long-tail queries to conduct searches now, and are asking questions rather…
One of the great things about paid search is the fact that you can track everything. If someone visits your store after seeing your billboard or TV spot, there’s no real way to trace that. However, if someone sees your paid search ad and visits your website, you know how they got to your site.…
Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.
Yesterday, you (or the kids) may have been in for a surprise if you searched Google for the term [Christmas]. Hide the kids. Here is a look at some of the NSFW Shopping ads that were showing for the query as of last evening. Cleaned up. Google has since demonetized the page, removing all ads…