Wondering how to write a headline that drives traffic and clicks? The best headlines are: Extremely relevant to the content Contain a keyword Generate interests There’s plenty of room to be creative and demonstrate value, right off the bat. While there’s no exact science to writing a headline, there are useful headline writing tips that…
The IRS has revised its Free File agreement with online tax return software providers, requiring them to allow their Free File landing pages to be indexed by search engines and backing out of its pledge not to enter the e-file services marketplace, ProPublica reported on Monday. Why we care Strategic use of robots directives can…
Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.
The following is a spoiler-free review of The Circle, episodes 1-4. Netflix’s The Circle should make you feel something. Disgust, anger, fear for the state of humanity, something. It’s a reality competition show about some of the planet’s must clueless inhabitants vying for approval on social media. It should be a cash cow for subscribers…
Some people believe that E-A-T is one of the most important SEO success factors today. Others believe the importance of E-A-T is massively overblown. Is it a direct ranking factor? Is it an indirect ranking factor? Or is E-A-T not a factor at all in Google’s ever-evolving algorithms? The debate over the importance of E-A-T…
Succeeding in organic search today requires optimizing for a combination of factors that search engines consider important – technical, on-page and off-page. Over the years, we’ve seen increased focus toward off-page techniques – such as link building – and other technical elements. But the reality is, off-page SEO won’t do much good if you don’t…
This is part of our series on in-house SEO in which we dig into the operational challenges and opportunities that managing search engine optimization in-house presents. A shock to most non-SEO teams at large corporations is that they are the ones impacting SEO every day. They are even more surprised to learn that most SEO…
Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.
For businesses that operate in the physical world, Google My Business (GMB) has become the center of the digital universe. Google is relying increasingly on content in GMB for ranking and less on third party citations and off-page signals than in the past. A lot happened with GMB this year, far too much to summarize…
While parameters are loved by developers and analytics aficionados, they are often an SEO nightmare. Endless combinations of parameters can create thousands of URL variations out of the same content. The problem is we can’t simply wish parameters away. They play an important role in a website’s user experience. So we need to understand how…