The last few years have fundamentally transformed how businesses and consumers discover, evaluate, and engage with brands. What began as a digital acceleration in 2020-2021 has evolved into an AI-driven revolution that’s reshaping the entire search landscape in 2025 across every industry vertical. Where organizations once relied on monthly snapshots and historical data, today’s market…
X CEO and Elon Musk collaborator Linda Yaccarino is officially leaving her top seat at the social media company. Yaccarino declared that she would be stepping down as CEO in an X post, writing: …When @elonmusk and I first spoke of his vision for X, I knew it would be the opportunity of a lifetime…
Since its release on Netflix this past June, KPop Demon Hunters has found a passionate audience and a thriving online fandom. The animated action-comedy about a demon-slaying K-pop girl group has inspired fan-made merch, fan art, and group chat-level obsession. While the film leans into the spectacle with stadium-sized bangers and a rival boy group…
Since its release on Netflix this past June, K-pop Demon Hunters has found a passionate audience and a thriving online fandom. The animated action-comedy about a demon-slaying K-pop girl group has inspired fan-made merch, fan art, and group chat-level obsession. While the film leans into the spectacle with stadium-sized bangers and a rival boy group…
I recently compared my March 2025 “What works well in LLMs” analysis with Ahrefs’ May 2025 study of 75,000 brands, and we independently arrived at the same surprising conclusion about AI search visibility. It turns out, brand matters – a lot. Today’s Memo is a deep dive into a concept that’s often talked about (but…
As some of you have already heard, I accepted the role of Microsoft Ads Liaison in June of 2025. That means I will start sharing Microsoft-first strategies. It doesn’t mean: Giving preferential treatment to Microsoft if something else is genuinely a better answer. Telling you to do something because Microsoft has a quota (this isn’t…
Paid media is often treated like a checklist item in a marketing plan: launch a few search ads, run a Meta campaign, maybe test YouTube if there’s budget left. But not all paid media is created equal, and treating every channel the same is a fast way to burn through budget with little to show…
Something important is happening in Google Search. If you’ve looked at your website data in Google Search Console, you may have noticed something odd. Your pages are showing up more often, but fewer people are clicking through. These two signals – impressions and clicks – are used to rise and fall together. Now, they’re drifting…
YouTube is rolling out a new audience analytics feature that replaces the “returning viewers” metric with more detailed viewer categories. The update introduces three viewer types: new, casual, and regular. This is designed to help creators better understand who’s engaging with their content and how often. Breaking Down The New Viewer Categories YouTube now segments…
Today’s Memo is a full refresh of one of the most important frameworks I use with clients – and one I’ve updated heavily based on how AI is reshaping search behavior… …I’m talking about the keyword universe. ? In this issue, I’m digging into: Why the old way of doing keyword research doesn’t cut it…