This article is for marketing managers, CMOs, and other executives planning this year’s SEO strategy. We will take the bird’s eye perspective on managing SEO to help you make smart decisions that will lead to more organic traffic and organic revenue in 2020. This is equally true if you are leading an in-house SEO team…
During my “Local presence management for multi-location brands” session at SMX East, attendees asked questions about review rankings, duplicate listings and pages and local franchise challenges so I wanted to take the time after the event. 1. I see a lot of companies with a small number of reviews ranking higher than other local companies…
Microsoft reported revenues of $36.9 billion for the second quarter of the 2020 fiscal year, which ended December 31, an increase of 14% over the prior year. Revenue from search advertising ticked up just 6% year-over-year in the quarter that encompassed the holiday shopping season. Search advertising growth was lower than the company had expected,…
In these divided times, it’s easy to blame the internet for so much of the partisanship, misinformation, and general noise in our political discourse. But a new study suggests that cynicism about news on social media is one area where we’re mostly on the same page. The Pew Research Center surveyed over 12,000 adults in…
The deadly coronavirus has spawned dangerous, baffling conspiracy theories online as officials across the globe work to stop the virus’ spread. As of Thursday afternoon, there had been more than 7,700 confirmed cases of the virus — which originated in Wuhan, China — and at least 170 deaths. Eighteen other countries, including the U.S., have…
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Jumpshot, a popular marketing analytics tool, will be shut down by parent company Avast following controversy over the unauthorized sale of user data. Ondrej Vlcek, CEO of Avast, states in a press release: “Avast’s core mission is to keep its users safe online and to give users control over their privacy. The bottom line is…
[embedded content] There’s a lot of changes happening to featured snippets. Google still plans to remove them from the right side and into the main listings. But there have been some additional questions raised about how we look at ranking in the SERPs. Rank Ranger’s Mordy Oberstein explains what’s been happening since Jan. 22 and…
It’s unclear how it will affect the existing app lineup, or if the app will be available for personal use. Read more… More about Tech, Google, Mashable Video, Social Media, and Messaging Apps
One of the greatest gifts digital marketing represents is the data to know when we are achieving our goals. The most straightforward measurement is conversions. Conversions can track any action a brand will find valuable from a sale to spending a certain amount of time on a page. Yet not all brands are capable of…