Back in 2016, I introduced the concept of data amplifiers in this column. I defined them as consisting of publishers (such as Apple and Google) and data aggregators (such as Infogroup) that together make sure an enterprise’s location data is made available to all the places where people conduct near me searches. Since then, a…
How to Use LinkedIn to Amplify Your Live Event Experience : Social Media Examiner Worth Exploring: Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more!…
Reddit is launching a new ad unit which is familiar to anyone who’s seen Twitter’s takeover ads in the ‘trending’ section. The aptly-named Trending Takeover ad offers brands the opportunity to be prominently displayed in Reddit’s ‘Popular’ feed. Reddit says its Search tab and Popular feed are the two most commonly visited sections: “Reddit is…
Testifying on Tuesday before the U.S. Senate Judiciary Subcommittee on Antitrust, Yelp’s SVP of Public Policy Luther Lowe made the case to open (or re-open) an investigation into Google’s treatment of third-party content in search results. The hearing was formally called “Self-Preferencing by Dominant Internet Platforms.” Here, the subject of “self-preferencing” was the local SERP.…
How Employees Can Improve Organic Reach and Engagement : Social Media Examiner Worth Exploring: Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this…
Advertisers on Reddit can now buy Trending Takeover ad units, the platform’s first ad type that appears in the trending section of Reddit’s Popular tab and Search dropdown. Here’s how it looks in the Popular feed on mobile: And here’s how it looks in the Search dropdown: Driving to Reddit landing pages. When a user…
A common search engine optimization (SEO) oversight is skipping the audience analysis. After all, isn’t a competitor analysis sufficient in keyword discovery? To answer this question, we will look at a story from a B2B services company. Background During 2015 – 2016 they were making 2.3 million annually. In the years, to follow they lost…
How to Make Your First Instagram Stories Ad: A Full Walkthrough : Social Media Examiner Worth Exploring: Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much…
As an alternative to setting up Google Ads conversion tracking, you can import conversions from Google Analytics, such as goals or transactions, and then use it for optimization of your Google Ads campaigns. It is not a new feature, and its use by advertisers is a common practice. It became even more popular recently, as…
Unnatural links can fall into one of two camps. There are the unnatural links you know search engines despise: blog comments, PBNs, link schemes, link exchanges, injected links, the list goes on. These are the types of obvious bad links that can result in you getting a Google manual action. Then there are the unnatural…