Facebook has launched the very first standalone Messenger app for desktop, available now on Windows and macOS. Audio and video calling via Messenger on a desktop browser has grown 100% in the past month, Facebook reveals in an announcement. The company quickly responded to the increased demand with the launch of a dedicated desktop app.…
Mobile location data is a versatile tool for marketers; it can act as a kind of real-world cookie substitute, help define audiences, provide competitive insights and enable online-to-offline attribution. And it’s now being deployed in the service of virus tracking as well as offering a near real-time look at the condition of the (offline) economy.…
Not sure what to post on Twitter these days? Twitter’s taking out the guesswork with a month-long content calendar. Twitter has outlined a month’s worth of weekday tweet ideas to help marketers plan what to post every day. See the full calendar below: Twitter briefly explains what each of these prompts mean. Retweet: Retweet something…
A few weeks ago (or maybe it was days — time means nothing to me anymore), a push notification on my phone alerted me that my friend had tagged me in her Instagram story. Given that I hadn’t seen her — or anyone besides my roommate — since I started self-isolating almost a month ago,…
During this time of marketing budget freezes and re-deployments, the question of which channels to use for greatest impact is top of mind for most marketers. Two surveys cast some light on the current thinking among marketing professionals and small business owners about the relative merits of SEO and PPC. Paid search preferred. A survey…
How to Connect With Consumers on LinkedIn: 5 B2C Examples : Social Media Examiner Worth Exploring: Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more!…
ADVERTISEMENT Rank Math SEO plugin was discovered to have a critical vulnerability. The vulnerability could allow an attacker to gain administrative access. The issue was fixed one day after Rank Math was notified. Privilege Escalation Vulnerability Privilege escalation in the context of a WordPress site is a reference to a situation like a coding bug…
Some Google Ads agency partners learned this week that they will be losing their dedicated agency reps as of Wednesday (yes April Fool’s Day). Google has confirmed to Search Engine Land that it has made changes. Why the change? The agency rep program undergoes a review every quarter. The company says the latest change is…
Heartbeat, an influencer marketing platform, just announced they’re expanding to TikTok. In addition to Instagram, Heartbeat’s brand partners can now choose TikTok in upcoming social media marketing campaigns. “After four years in business, we’ve been one of the most adaptable and scalable products for authentic content creation on Instagram,” said Brian Freeman, CEO of Heartbeat,…
How to Guide Your Employees to Post More on Social Media : Social Media Examiner Worth Exploring: Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much…