LinkedIn published a report about how content engagement trends have shifted since the COVID-19 pandemic began. Companies have been forced to adapt their content plans to focus on the rapidly changing priorities of their audiences. Unsurprisingly, the number of posts mentioning COVID-19 are up – about 1 in 4 company posts mention coronavirus. That trend…
Facebook Ad Updates: New Metrics and More : Social Media Examiner Worth Exploring: Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free…
A playbook published by Facebook details the most effective ways to use stories amid the coronavirus outbreak. The 8-page document aims to provide clarity at a time when businesses are uncertain how to best reach and serve their customers. Businesses have taken to using stories as a way to connect with people and add value…
“Everybody was a little bit turned off by the idea of doing it,” Michelle Morgan, director of client services at Clix Marketing, said of one client’s initial reaction to expanding their top-of-funnel marketing efforts during our PPC for B2B session of Live with Search Engine Land. “But, talk about ‘turning on a dime,’ now we…
[embedded content] What’s the first rule of SEO? Write good content. But, with the world grappling with a pandemic, how should you adjust? Our next Live with Search Engine Land discussion focuses on content marketing. The discussion, led by Search Engine Land’s George Nguyen, dives into what brands should be communicating, ways to stand out…
[embedded content] What’s the first rule of SEO? Write good content. But, with the world grappling with a pandemic, how should you adjust? Our next Live with Search Engine Land discussion focuses on content marketing. The discussion, led by Search Engine Land’s George Nguyen, dives into what brands should be communicating, ways to stand out…
Organic Social: Content Marketing Ideas From a Pro : Social Media Examiner Worth Exploring: Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this…
If it feels like all your friends are talking about Brooklyn Nine-Nine, you might be on to something. A recent study by Nielsen revealed that over the past two years, Brooklyn Nine-Nine is the most talked-about comedy series on Twitter. Of the top-discussed 10 comedy episodes aired since May 17, 2018, nine were Brooklyn Nine-Nine. …
In an unusual update to search, Google is letting users know when the results they’re seeing are lower-than-average quality. When Google is not quite able to match a user’s query with relevant results, it will display the following message: “It looks like there aren’t any great matches for your search.” Google does its best to…
“Normally in an office environment, you’ve got a long sales cycle — it takes forever to get through all the stakeholders and everyone’s busy with meetings,” AdAlysis’ Brad Geddes said during our PPC for B2B session of Live with Search Engine Land, adding “Now, things that are normally six-month buy cycles, we’re seeing happen in…