Facebook is abruptly shifting the focus of product development toward live streaming as COVID-19 lockdowns lead to increased demand. Fidji Simo, head of the Facebook app, told Bloomberg over the weekend that Facebook Live is “exploding” right now. “This is a really unique moment. [Facebook has had to] adjust really quickly and really reshape our…
Twitter removed a tweet from Rudy Giuliani on Friday that contained several pieces of misinformation related to coronavirus. The tweet, which quoted another tweet from right-wing personality Charlie Kirk, falsely claimed that the drug hydroxychloroquine, which is used to treat lupus, arthritis, and malaria, has “a 100% effective rate treating COVID-19.” This is not true:…
When communicating online, it’s hard to show people exactly what you’re feeling. You can’t smile at them, roll your eyes, shrug, or frown. You can’t make them laugh with your hilarious expressions. But what you can do is use a GIF. Used at the right time, a GIF paints a thousand words. It can induce…
Social Media Use Surges: How Marketers Should Respond : Social Media Examiner Worth Exploring: Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this…
Pinterest is accelerating the rollout of a new home page tab called “Today” which features daily inspiration with curated content. According to the announcement, Pinterest is launching the Today tab sooner than expected because people are in need of ideas now. “As people adjust to a new normal, they’re coming to Pinterest to stay inspired.…
Facebook has reported a massive spike in usage across countries hit by the coronavirus, which is most countries at this point. Last week the company said, “The usage growth from COVID-19 is unprecedented across the industry, and we are experiencing new records in usage almost every day.” Traffic without ad revenue. But it immediately qualified…
“Small businesses often get squeezed and forgotten about, but are hugely important for the economy,” said Chris Green, head of marketing innovation at Footprint Digital, “and at a human level, knowing what to do at a time like this is tough.” With the coronavirus outbreak shifting consumer behavior and severely impacting the day-to-day operations of…
Google released an update on its efforts aimed at providing support for businesses, health workers and organizations as well as governments during the coronavirus pandemic on Friday. As part of its overall commitment of more than $800 million is $340 in ad credits for small and medium-sized businesses. SMB ad credits. In the coming months,…
Creating Social Videos That Grow Strong Connections : Social Media Examiner Worth Exploring: Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free…
Pinterest is rolling out its new Verified Merchant Program, which comes with a blue checkmark and other perks. Pinterest has always been a destination for shopping inspiration but now customers are shifting even more of their spending to online channels, the company says. With people around the globe in self isolation and/or practicing social distancing,…