Explanations may be available when comparing recent campaign performance to a previous period. Google Ads is testing “Explanations” in the interface to help advertisers diagnose potential reasons behind changes in conversion volume. Announced this week, Explanations are available at the campaign and ad group levels when there is a significant change in performance of clicks,…
Creating Live Video Like a Pro: Tips for Any Personality : Social Media Examiner Worth Exploring: Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more!…
There’s a new song inspired by Donald Trump’s recent and somewhat confusing trip to the White House bunker, and honestly? It’s catchy as hell. On Monday, days after it was reported that Secret Service rushed the president to the White House bunker amidst D.C. protests, singer Courtney Jaye (@TropicalJaye) penned and performed the tune, titled,…
Google is letting businesses add more hours in their GMB listing for services that aren’t offered at all times of the day. If the hours for certain services differ from a business’s regular opening hours, that information can now be easily displayed for customers to see. Businesses can include additional sets of hours for the…
Marketers are using call analytics platforms to identify the rich data and consumer insights hidden in the growing volume of inbound calls. Call analytics platforms are one of the few martech systems that can track both online and offline leads. Call tracking – following a call from source (i.e., website, click-to-call search or display ad)…
Snapchat has confirmed its dynamic ads offering is now available worldwide, after previously being in open beta in the US. “The coronavirus has accelerated the need for businesses to look at their digital sales channels and encouraged them to be more innovative in how they do that. Since we opened up beta-testing, I was impressed…
There’s no denying Instagram Stories is a strong platform for protesters who want to spread a message. Unfortunately, a lot of activists are missing an essential tool for connecting their followers to valuable resources: the swipe-up feature. NEXT STORY: While it seems minor, it would allow accounts to link to important sites for fundraisers, organizations,…
Read more… More about Police, Social Media, Protest, Marnie The Dog, and George Floyd
[embedded content] “Location [data] . . . allows you to look back and say, ‘Pre-pandemic, who are the folks who went to Whole Foods? Who went to Costco? . . . How did that change during the pandemic? Who lost? Who won? And, who do we think is going to be at risk?’” said Duncan…
How to Use Instagram Branded Content Ads With Influencers : Social Media Examiner Worth Exploring: Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get…