Google is updating the Search Console Performance Report with data related to the performance of recipe rich results. If you have Recipe structured data on your site 😋, you can now monitor your traffic using the Search Console Performance report 📈. You’ll find it in the Search Appearance tab. Learn more about the Performance report…
How Facebook Delivers Ads: What Marketers Need to Know : Social Media Examiner Worth Exploring: Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get…
Donald Trump turned 74 on Sunday. So, naturally, people celebrated the occasion by tweeting about the person who perhaps gets under his skin the most: Barack Obama. (Sunday was also Flag Day, but we feel like that wasn’t the impetus here.) The former president trended on the platform for much of the day, frequently under…
Donald Trump spoke at West Point’s commencement on Saturday. After the speech, he left the stage by walking down a ramp. You’d think this would be a pretty straightforward exit, but it was not: Trump scooted down the ramp with noticeable caution, then spent the lead-up to his own birthday tweeting lies about it to…
Our consumers have learned what inadequate social media efforts look like, and they’re tired of direct response advertising. People are tired of businesses marketing to them on social media only to sell them new products and services that they don’t want or need. This direct type of social media advertising is burning people out. It’s…
Facebook researchers would like to be able to detect the deepfakes their own platform helps spread. On Friday, the company published a blog post summarizing months of collaborative work aimed at developing a framework for automatically detecting the form of machine-learning generated manipulated media known as deepfakes. Called the Deepfake Detection Challenge, the project brought…
Your online presence can be the reason your brand rises to amazing success. Or it can be your ultimate downfall. It all depends on whether you get good or bad press. Take Wendy’s, for example. Back in 2016, Wendy’s social media manager innocently posted a meme of Pepe the Frog on the company’s Twitter account.…
Jess Budde, Greg Finn, and Christine “Shep” Zirnheld are talking about Google’s leadership changes, mini Snapchat apps, and Facebook News. Plus, Amazon wants to scan you for your body type, the worst fonts for a Data Studio report, and Google details their spam-fighting efforts (we’re not talking about canned swine). Introducing Snap Minis At their…
[embedded content] “In the past, I would just suggest, ‘Hey, just upload the products you actually want to advertise, it’s easier to manage,’” Kirk Williams, owner of ZATO Marketing, said in reference to what he would’ve advised clients before Google opened up its Shopping results to free listings, during our Google Shopping session of Live…
Google is updating its advertising policies around housing, employment and credit opportunities, the company announced Thursday. New policy. Employment, housing and credit advertisers will no longer be permitted to target or exclude their ads being from being shown based on demographics — gender, age, parental status, marital status — or zip code. This adds on…