2020 hasn’t been the year we were expecting. Thanks to a global pandemic, many businesses closed their doors and sent workers home. In the UK, nearly a quarter of all workers were furloughed, while more than 60% of the adult population were ‘fortunate’ enough to continue working from home. It’s been a big change and…
How to Set Up Facebook Standard Events and Custom Conversions : Social Media Examiner Worth Exploring: Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more!…
The Google Assistant/Duplex may soon be calling local businesses to check for inventory availability. This notification appears on a support page mostly about appointment booking through Duplex: “Google Assistant will only call you when a customer wants to book an appointment or when it needs to check your business hours or the status of in-demand…
Bing doesn’t have the brand cachet of Google, but neglecting the traffic that it generates can be a big mistake. Bing Webmaster Tools may lag behind the popularity of Google Search Console, but you may be surprised at the range of features it offers. If you want to draw traffic to your site, using Google…
How to Convert Leads Using Instagram Stories : Social Media Examiner Worth Exploring: Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free…
At SMX West earlier this year, I sat down with Daniel Waisberg, who is now on the Search Relations Team with John Mueller. We spoke about his job, which focuses on Google Search Console, including his training video series on Search Console. Daniel is a name some of you may remember from the earlier days,…
With 275 million users, Twitter is huge. For you as a marketer, it promises a wide audience for your brand. But if you’re handling all your company’s social platforms, it can be difficult to spend a ton of time on your Twitter account. I’ve got great news for you: You can use a bunch of…
To the extent that tech pundits continue to compare Google’s new Keen search and social discovery site to Pinterest, and users also think of it that way, it’s probably destined to fail. Google famously doesn’t promote and ultimately shutters most of these “experiments.” Need to get away from Pinterest. For Keen to survive, let alone…
Jess Budde, Greg Finn, and Christine “Shep” Zirnheld are here with a fresh new episode of Marketing O’Clock. We talk about all the digital marketing news of the week and try to come up with a catchier name for Twitter’s new audio Tweets. Talk to Tweet with new Twitter feature Twitter is testing a new…
Over the past two decades, various upstart search engines have tried to take on Google and largely failed – including Microsoft’s Bing. And notwithstanding the recent crop of privacy search players lead by DuckDuckGo, the time may finally be ripe for a true competitive challenge. That challenge may come from Sridhar Ramaswamy, who formerly ran…