Is Google prepping to phase out ETAs?

This story is developing. Some search marketers reported Friday that the “Text ad” option is not available from the Ads dropdown for Search campaigns in the Google Ads interface. Instead, the ad options from the Ads dropdown are limited to Responsive search ad (RSA) and Call ad. Frederick Vallaeys, CEO of Optmyzr, is among those…

[Updated] Is Google prepping to phase out ETAs?

This story is has been updated with a statement from Google. Several search marketers reported Friday that the “Text ad” option is not available from the Ads dropdown for Search campaigns in the Google Ads interface. Instead, the ad options from the Ads dropdown are limited to Responsive search ad (RSA) and Call ad. Frederick…

Webinar Marketing Strategy: A Proven Path to More Sales

Webinar Marketing Strategy: A Proven Path to More Sales : Social Media Examiner Worth Exploring: Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get…

Is Apple getting real about search and about to take on Google?

Part of Google’s mobile search success relies on the fact that it’s the default search engine for the iPhone. The company has paid billions for that privilege over the years. But there’s evidence that Apple might be building a search engine to take on Google – for real this time. First the evidence. As Coywolf’s…

How to Plan a Facebook Ad Campaign for the Holidays

How to Plan a Facebook Ad Campaign for the Holidays : Social Media Examiner Worth Exploring: Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more!…

SEO Tips for Publishers: 11 Ways to Grow Your Audience via @MrDannyGoodwin

Publishers that are serious about dominating the SERPs spend years honing their ability to produce intoxicating content for their readers. I would know because I’m one of them. Yet, when it comes to SEO, that’s only half the battle. As Google’s algorithms have gotten increasingly sophisticated, they’ve also gotten better at identifying the absolute best…