Bias in search isn’t always negative. It’s easy to frame it as something sinister, but bias shows up for structural reasons, behavioral reasons, and sometimes as a deliberate choice. The real task for marketers and communicators is recognizing when it’s happening, and what that means for visibility, perception, and control. Two recent pieces got me…
X (formerly Twitter) seems to be dominated by videos when you open the app or access the site — and if the news of the day happens to be something violent or disturbing, it can be easy to stumble across content that you don’t want to see automatically playing. The safest way to avoid disturbing…
Google is testing a series of experimental AI-powered features that could change how people interact with search and digital discovery. Tools like Doppl, Food Mood, Talking Tours, and Learn About are not yet mainstream, but they give us a glimpse into where Google may be heading. Each experiment highlights a distinct way AI can influence…
Google’s AI Max for Search campaigns is now available worldwide in beta across Google Ads, Google Ads Editor, Search Ads 360, and the Google Ads API. AI Max packages Google’s AI features as a one-click suite inside Search campaigns. New built-in experiments allow you to test the impact with minimal setup. Image Credit: Google What’s…
Google is rolling out creative and omnichannel updates across Ads and YouTube. The tools are designed to help you keep assets fresh, connect store and online demand, and plan spend across key shopping windows. What’s New Creative: Asset Studio, Product Studio, And Imagen 4 A new suite of generative tools is coming to Asset Studio,…
I’ve been extremely antsy to publish this study. Consider it the AIO Usability study 1.5, with new insights. You also want to stay tuned for our first AI Mode usability study! It’s coming in a few weeks (make sure to subscribe not to miss it). Boost your skills with Growth Memo’s weekly expert insights. Subscribe…
Some people just can’t help but suck the fun out of things. Case in point: the word “clanker,” a quasi-new slur circulating on social media aimed at AI chatbots. A few weeks ago, I reported on the trend as it gained traction on X and TikTok, mostly in satirical posts imagining a future where robots…
Protests erupted in Nepal on Monday after a controversial social media ban blocked people in the country from accessing most forms of social media. The youth-led “Gen Z” protests over the social media ban and government corruption triggered a violent reaction, and the BBC reported that 19 protesters have been killed. The New York Times…
The “poke” technically never went away, but Facebook is trying to make it a thing again. In a nod to Y2K nostalgia, Facebook announced a few updates to the poke button, according to TechCrunch, which spotted the announcement. A fixture in the early Facebook days, no one was ever quite clear on what a poke…
Ask a question in ChatGPT, Perplexity, Gemini, or Copilot, and the answer appears in seconds. It feels effortless. But under the hood, there’s no magic. There’s a fight happening. This is the part of the pipeline where your content is in a knife fight with every other candidate. Every passage in the index wants to…