Consumer behavior is changing rapidly and unpredictably during the coronavirus pandemic. That’s why conducting keyword research is now more important than ever to understand the latest shifts in consumer intent. Although 100% of SEO professionals worth their salt understand how to dig insights out of Google Search Console and know which keyword tools have helped…
Instagram Reels: What Marketers Need to Know : Social Media Examiner Worth Exploring: Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free…
Microsoft Advertising Editor users now have access to AI-powered recommendations and campaign-level associations, the company announced Wednesday. The new features are designed to help advertisers optimize campaign performance and make bulk campaign management easier. Recommendations as they appear in Microsoft Advertising Editor. Source: Microsoft. AI-powered recommendations. Recommendations, which were released as a closed beta in…
An update to activity cards in Google Search will allow users to pick up where they left off with searches for jobs, recipes, and products. Activity cards in Google Search are an easy way to pick up where you left off in a search journey. Now we’ve updated them for shopping, jobs & recipes, to…
Google has extended the functionality of its related activity cards with respect to shopping, job and recipe-related searches, the company announced Tuesday. The new features are designed to make it easier for users to take the next step in their journey; in this case, making a purchase, finding a job or preparing a meal. The…
How to Use Facebook Live Producer to Go Live From the Desktop : Social Media Examiner Worth Exploring: Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and…
Google Search Console Insights, a new experience tailored for content creators and publishers, is now being tested with select users. Search Console Insights gives content creators access to new data that goes above and beyond what’s available in the regular version of Search Console. Site owners can use the data to better understand how their…
Acquiring search data is not a terribly hard part of an SEO’s job. From the platform-based tools that give marketers the ability to see how their site rankings perform to a range of third-party tools that dig deeper into the data to understand intent and customer lifecycle, there are many ways marketers gather data on…
How to Analyze Instagram Stories: 7 Metrics to Track : Social Media Examiner Worth Exploring: Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get…
For many content teams, building an editorial calendar seems like nothing more than an idealistic dream. You know that you should do it – but what usually ends up happening is a content planning process that’s haphazard, at best. Perhaps the biggest obstacle to actually using an editorial calendar lies in, well, it’s usefulness. To…