Google’s COVID-19 Community Mobility Reports show how visits and length of stay in various place categories have changed compared to a baseline period before the pandemic. The reports, which are published on an ongoing basis, illustrate movement trends over time with respect to geography (including country, state and county) over a six-week period, with the…
Part of Google’s mobile search success relies on the fact that it’s the default search engine for the iPhone. The company has paid billions for that privilege over the years. But there’s evidence that Apple might be building a search engine to take on Google – for real this time. First the evidence. As Coywolf’s…
Google is piloting a new system for site owners to report bugs and security issues in a timely manner. The news process for sending in reports is first being rolled out for security issues, with support for other types of bugs to follow. Google provides many support mechanisms, but we recognize there can be situations…
Google My Business (GMB) optimization has become critical for brands and small businesses alike as the gateway to offline and, increasingly, online conversions. Google Search and Maps (especially) are often the first points of contact for millions of consumers with businesses that have physical locations, as well as service-area businesses. Percentage of owner-verified listings One…
How to Plan a Facebook Ad Campaign for the Holidays : Social Media Examiner Worth Exploring: Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more!…
Publishers that are serious about dominating the SERPs spend years honing their ability to produce intoxicating content for their readers. I would know because I’m one of them. Yet, when it comes to SEO, that’s only half the battle. As Google’s algorithms have gotten increasingly sophisticated, they’ve also gotten better at identifying the absolute best…
Google has launched a new AdSense reporting page, the company announced Tuesday. The new Reports page will be rolling out in phases and it could be up to two weeks before it reaches all publishers. The new AdSense Reports page (top) and the old one that will be phased out at the end of September…
How to Set Up Facebook Shops to Sell Your Products : Social Media Examiner Worth Exploring: Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more!…
There is still considerable gender inequality in SEO. In 2015, female SEOs represented about 30% of the industry, according to a survey from Moz. That percentage hasn’t budged in five years, according to a new global survey of 652 SEOs from Nicole DeLeon’s North Star Inbound. Men represented 68.4% of survey respondents, while women were…
“Do you want to spend money on ads or solve this black box?” That (rough) question helped to determine the path of my career 10+ years ago into becoming the SEO I am today. I chose this path because I love working at challenges and looking under the hood for what causes something to happen.…