Google this week began testing showing multiple contextual links within a single featured snippet result. In short, a featured snippet would have not just a single link to the publisher that Google used for this content, but would augment that featured snippet to provide links on phrases that Google feels needs more explanation. The catch…
The so-called Cyber Five days — Thanksgiving to Cyber Monday — are nearly upon us. In a year unlike any other, we wondered what marketers have planned for their PPC routines this week through Cyber Monday. What will paid search and paid social marketers be looking for, monitoring, launching, adjusting this week? What have they learned…
Are you tracking inbound calls to your business? If not, you might be missing out on a treasure trove of marketing data. On November 18, I moderated a Search Engine Journal webinar presented by Jason Tatum, Lead Product Manager at CallRail. He discussed how to boost your ROI from paid search using a combination of call…
Google has shared some details around search features it has launched throughout the year that helps searchers search for what it thinks they are looking for. In short, Google is giving us more context around some of its newer contextual search features. Google did this around the Thanksgiving theme, which is timely in that sense,…
Google has announced the launch of a new crawl stats report in Google Search Console. You may be able to access this report over here but keep in mind Google is rolling this out now and it might generate an error for you. What’s new. Google said the new report makes it easier for developers,…
The SEO industry holds opportunities galore to gain leadership skills, work with top companies, and earn a good salary. However, a recent study by Nicole DeLeon shows that in 2020, 70% of SEOs identify as male. We can do better than that. By supporting and encouraging women, we can work to increase women’s representation in…
DuckDuckGo is a search engine that was founded in 2008 with a focus on protecting searchers’ privacy, notably showing all searchers the same search results and refraining from building profiles of its users. Its search volume has risen steadily over the years, and in October 2020 was up to nearly 60 million queries daily. This…
On Nov. 17, Twitter ripped off the Stories feature that Snapchat popularized and Instagram popularized even further. Twitter’s version is called Fleets and unfortunately, it didn’t take long for people to find a way to subvert the 24-hour expiration timer. Twitter user donk_enby posted a thread that went viral over the weekend highlighting a bug…
Just days after Twitter premiered Fleets, its version of Stories, the company had to scale back on the roll-out to fix some bugs. But even in that short amount of time, one group in particular took advantage of the new feature: reply guys. While this isn’t wholly surprising, as reply guys have become just another…
Google has been making a big push of late with Local Services Ads, which includes its two underlying “trust certifications,” Google Guaranteed (home services) and Google Screened (professional services). And recently the company started making the Google Guaranteed badge available to businesses for a monthly fee, outside of participation in Local Services Ads (LSA). Badges in…