In this week’s video interview, I spoke with Joe Beccalori, the CEO of Interact Marketing, about how SEO has changed over the years. Joe explained that with the changes to the search results page, the value of organic search has diminished and now you need to blend your organic search efforts with other forms of digital…
Normally when a social network updates its terms of service, barely anyone notices. But that’s not the case with Instagram’s newest Terms of Use, which have caused quite an uproar among sex workers online. The issue that’s drawing notice is the platform’s Community Guidelines. They require adherence to Facebook’s Sexual Solicitation rules, which is not…
Nothing pairs with your pinot and gruyère quite like a Twitter test feature. The social media company that brought you the fleet is back at it again with a new addition it hopes will, when done right, “feel like a well hosted dinner party.” Say hello to Spaces, which Twitter describes as moderated audio conversations…
Twitter wants you to remember that there are actual people on the other side of your replies. The company began testing a new feature, dubbed humanization prompts, on Thursday with the goal of improving conversational health on the platform. As part of the test, some Twitter users will be presented with the shared interests and…
Your New Year’s resolution to get verified on Twitter just got slightly more realistic. Three years after pausing the verification process, Twitter announced Thursday that it’s making good on its November promise to start verifying accounts again. Or, rather, that it will make good on that promise. In a lengthy blog post, the company stated…
Ten state attorneys general filed a lawsuit against Google on Wednesday, alleging that the company has illegally used its monopoly over the online advertising sector to force out competition via a range of exclusionary tactics. “Plaintiff States seek to restore free and fair competition to these markets and to secure structural, behavioral, and monetary relief…
If it weren’t for technology, 2020 would truly have been the end of the world. We’ve had plagues before. We’ve had calls for social justice and government reform. We’ve had elections, overthrown tyrants. But we’ve never had it all at once, with a population of over seven billion and endless news and communication at our…
Google is launching a digital “try it on” experience for some cosmetics-related queries using augmented reality, the company announced Thursday. It is working with data partners ModiFace and Perfect Corp to visualize thousands of eyeshadow shades and lipsticks from brands such as L’Oreal, MAC Cosmetics, Black Opal and Charlotte Tilbury. The feature is launching this…
Google has announced it released version 1.5 of the Google Ads Editor. Google Ads Editor is downloadable application for managing your Google Ads campaigns. Some advertisers find it more efficient to use the Ads Editor to manage their campaigns over using the web interface. Google said “this release includes new tools to help you improve…
We’ve expanded our catalog of SMX events to six virtual learning experiences in 2021. The events will include our well-respected SMX Advanced event which will be held virtually for the first time this coming June and for the second year in a row, we’ll hold SMX Next focusing on next-generation strategies, tactics and technology. The…