Spotify is acquiring Megaphone, a leading podcast advertising and publishing platform, in an effort to expand advertising options for podcasters. Megaphone is used by over 20,000 podcast publishers and advertisers including The Wall Street Journal, Slate, Vox Media, ESPN, How Stuff Works, and more. In an announcement, Spotify says this acquisition represents the next step…
Coming at the end of a roughly two-year investigation, the European Commission (EC) has accused Amazon of violating EU competition law by unfairly using access to non-public data on its platform to undermine competition. Amazon’s behavior as a retailer and as a marketplace are in conflict, according to the antitrust enforcer. Predatory data and…
The need for climate justice — which acknowledges that environmental hazards like pollution disproportionately hurt people of color and low-income communities, and fights to correct these injustices — is a pressing concern that isn’t going away anytime soon. Increasingly, politicians are acknowledging that climate justice is integral in the battle against climate change. But long…
Trust us, your eyes don’t need to be glued to your social media feed right now. We’ve outlined some practical ways to unplug from your never-ending, always-changing feeds. Read more… More about Mashable Video, How To, Social Media, Unplugged, and Social Media Wellness
Automation and machine learning have tremendous potential to help all of us in marketing. But at the moment a lot of these tools are inaccessible to people who can’t code or who can code a bit but aren’t really that comfortable with it. What often happens is that there ends up being one or two…
In case you haven’t heard, Joe Biden is now president-elect of the United States. Twitter, which already begun flagging Trump’s tweets on his bunk election claims, now seems to be going full-steam ahead in trolling his account. Shortly before the race was called, Trump claimed that he won the election “by a lot.” In fact,…
Joe Biden has just been declared president-elect by AP, CNN, and other news outlets, meaning that after days of waiting, Americans finally know who will be their leader for the next four years. As a result, many people went bananas. New York City was quick to take to the streets to celebrate, cheering and banging…
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Facebook Ads has earned a reputation for being particularly glitchy and unpredictable. Over the past 12 to 18 hours, many advertisers experienced issues with temporary ad disapprovals and accounts being disabled. I’m just sitting in front of the computer watching accounts be disabled one by one. — Ameet Khabra ✊✊🏻✊🏼✊🏽✊🏾✊🏿 (@adwordsgirl) November 6, 2020 “This…
Competitive analysis should be a regular task for anyone involved in managing PPC campaigns. Keeping up with what messaging your competitors are using, what keywords they’re bidding on, and where they’re overlapping with you are important for keeping your own campaigns on point. The Auction Insights sections in Google Ads and Microsoft Advertising offer a…