Your data is the key to unlocking search marketing success. Transforming it into valuable insights that drive more awareness, leads, and revenue is a skill all marketers need to master. Join us in two weeks at SMX Report — online Tuesday, February 23 — to learn actionable tactics for making data-driven decisions that yield measurable…
Parler wanted Donald Trump, and badly. The team behind the social media platform known for its far-right friendly approach to content moderation and, more recently, hosting issues, reportedly offered Trump a 40 percent ownership stake in the company. In exchange, the now-former president would’ve needed to primarily post to that site — giving other social…
Changes are coming to Google’s phrase match and broad match modifier keyword match types, the company announced Thursday. Phrase match will expand to include additional broad match modifier traffic and support for broad match modifier will end. The changes will start rolling out in two weeks. How phrase match will change. Currently, an advertiser using…
Over the past few years, Google has expanded its suite of Auto-Applied Recommendations. These are AI-driven “improvements” to elements of the text and display ads you’re running in Google. What started with adding ad units to text Ad Groups has grown into a list of 35 editable options. Here, we’ll detail each of them and…
Google announced that, beginning on April 6, it will start enforcing its longstanding policy of requiring merchants to show the price of an item from their Google Merchant feed on their e-commerce page, all the way through the checkout process. If you show a higher price than what is on your landing page, Google can…
Google announced it will begin on April 6, 2021 to enforce its longstanding policy of requiring merchants to show the price of an item from their Google Merchant feed to their e-commerce page, all the way through the checkout process in the shopping cart. If you show a higher price than what is on your…
Last month, Google threatened to shut down its search engine in Australia if the country’s News Media Bargaining Code, which seeks to compensate news publishers for links to their content in Google’s search results, were to become law. The ultimatum came just a day after Google inked a deal with French publishers to license their…
Google announced that the Discover performance report within Google Search Console will now include all data, including Chrome data. As you may know, users can access stories from Google Discover in multiple ways. One way is in the Google Search app or on Google.com’s home page. But also, Discover can be seen when you open…
Some hate groups might have been deplatformed from social media, but that doesn’t mean that their bigotry has disappeared. A new report from the Southern Poverty Law Center (SPLC) warns that it’s going to be more difficult for researchers to keep tabs on extremism as white supremacists and other hate groups move to encrypted online…
Google announced it is rolling out a new feature that will communicate to searchers, before they click on the result, more information about that search result snippet they are looking at. This is a “about this result” box that can be triggered if the searcher taps on the three dots on the right top corner…