Good morning, Marketers, have you heard the news? Ginny Marvin, former editor-in-chief at Third Door Media (the publisher of Search Engine Land, Marketing Land and MarTech Today) as well as the primary voice behind this newsletter for a number of years, has joined Google as its new Ads Product Liaison. A big, heartfelt congratulations, Ginny!…
Clubhouse has a safety problem. The invite-only social media app, which lets people gather in audio-only “rooms” for free-flowing discussions, is in the midst of an explosive growth spurt. With reportedly over 10 million users as of mid-February, the demand for accounts is so high that people are trying to sell them for as much…
Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, what solutions dominate your search marketing toolkit these…
Minneapolis, Minn. approved a unique program on Friday. The city will pay social media influencers to spread “approved messages” during the trials of the police officers charged with killing George Floyd. The Minneapolis City Council passed the program, “contracts with community organizations for public safety and engagement services,” with the intent of curbing misinformation around…
Google has published a list of best practices to help ensure that its search engine understands the products that are being referenced. The list contains an explanation of how Google identifies products, as well as tips for manufacturers, retailers and publishers. How Google identifies products. Google recommends using Global Trade Item Numbers (GTINs), Manufacturer Part…
Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, marketers, or has it been a long night? Are…
TL;DR: Get on top of your social media game with the HelloWoofy Social Media Management tool, on sale for 91% off. As of Feb. 26, get a one year subscription for only $49. A lot goes into running a successful social media account. You have to post at the right time of day, write engaging…
Your #content will definitely be worth every penny. During a Thursday investor call, Twitter announced a plan to let users charge followers for access to “exclusive content.” Dubbed “Super Follow,” the service will bring an element of Patreon-like monetary support to a social-media ecosystem that up until now has largely been fueled by the social…
Until about a year ago, I had never bought stamps. I knew how to send mail, thanks to an elementary school lesson tucked away in the recesses of my memory, but I could probably count the number of times I had actually written a letter on one hand. Since last year, writing letters has become…
Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and let’s chat ch-ch-changes, It seems like Google…