On April 13, the Search Engine Land experts are teaming up with senior marketers from leading brands and cutting-edge solution providers to bring you SMX Create — an all-new training experience loaded with actionable tactics that will help you develop and execute a successful content strategy. Your $99 All Access pass unlocks two all-new SEO…
Good morning, Marketers, hindsight is 20/20, right? I have mixed feelings about that phrase, but I’m thinking about it for a few reasons: The Politico story about how the FTC dropped the ball by not suing Google in 2013 (read more about that at the bottom of this newsletter). Google’s career certificates, which may disrupt…
It’s been a turbulent year for marketing, and Google’s latest Ads Safety Report reflects the trends advertisers have been noticing and adjusting to for a while: “In 2020, our policies and enforcement were put to the test as we collectively navigated a global pandemic, multiple elections around the world and the continued fight against bad…
Make Trust the Priority On & Off the Page Answer the Shopper’s Question Quickly & Easily With Q&A Dominate Organic Search Results with Q&A, Ratings, Reviews & Review Videos The Results Q&A [Slides] How We Increased Organic Traffic by 400% with Automation Want to learn how to increase your ecommerce site’s organic traffic up and…
A Google spokesperson confirmed with Search Engine Land the company is testing displaying cost estimated directly in the local panel in the search results. This information comes through a partnership with Homewyse, a fact-based, independent reference for home product, installation and service estimates. What this looks like. Google displays an estimated range of the cost…
Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, let’s talk about mobile-first indexing. I know, we’ve…
Good morning marketers, can virtual events ever recreate the social aspects of in-person shows? We are social beings. That’s even more evident now that we have been confined to our homes for so long. Nothing can really replace the social aspect of in-person events—the camaraderie, developing business relationships, networking and being able to interact with…
Google has made two changes to the rich results report in Google Search Console. One of the changes was related to the job posting report and the other change was related to the FAQ and Q&A rich results report. Google documented both of these changes on this help page but we will explain them below.…
One of the new VIP audio chat platforms won’t be invite-only for long. Twitter is planning to roll out its Twitter Spaces feature to every user in April. The company has been testing out Spaces, its live audio Clubhouse competitor, since late last year. Clubhouse has taken the social media space by storm over the…
With Microsft Advertising revenues exceeding $7 billion last year and Google’s ad revenues around $39 billion in just Q4 of 2020, there’s no question that companies across the globe rely on digital advertising to help keep their businesses afloat. This is even more true in the wake of the COVID-19 pandemic as consumers are more…