Chrome tests Google side search in the browser

Google Chrome is now testing side search, a new feature that makes it easier to compare search results on a single browser page. “We’re experimenting with a new side panel in the Chrome OS Dev channel, so you can view a page and the search results at the same time,” Google announced on the Chromium…

Google pushes back FLoC testing to Q1 2022

Google’s monthly Privacy Sandbox timeline update indicates that the company will push back FLoC testing from Q4 2021 (announced in July) to Q1 2022. Testing of FLEDGE, the company’s remarketing solution designed so that third parties cannot track user behavior across sites, is being delayed to Q1 2022 as well. The Privacy Sandbox timeline, as…

What do new pans have to do with attribution?; Friday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and have you ever been “Instagram-influenced” to buy…

The rise of the childfree movement on TikTok

“I never had any children. I used to want kids…for like five seconds. And I’m so glad I never did it,” says Samantha Osborne, an activist and comedian, in a recent TikTok. “I love my nieces, I love my nephew, I love kids, I really do. But I don’t want to be a mother.” Osbourne…

Yelp adds virtual restaurant attribute to help reduce customer confusion

Since the beginning of the pandemic, Yelp has rolled out a number of profile attributes for restaurants, ranging from vaccine-related notices to attributes for LGBTQ and Asian-owned businesses. Now, Yelp is rolling out a Virtual Kitchens attribute for ghost kitchens, virtual restaurants and virtual food courts to identify themselves to potential customers and cut down…

Facebook announces $50 million distraction as it plots its metaverse

Because Facebook can’t earn the public’s trust, it’s trying to buy it. The company that earlier this month compared its effect on the world to deadly car crashes announced Monday that its next big venture, building the metaverse, will be done “responsibly.” And, in case anyone has any doubts that the juggernaut that automated discrimination…