10 TikTok accounts to follow if you love to cook

The world of cooking on TikTok (CookTok?) is as big and varied as an all-you-can-eat Las Vegas buffet. Some of it looks scrumptious, some of it is questionable, and some of it might make you downright sick. But don’t worry, we’ve done the prep work of choosing the creme de la creme for your cooking…

Google to sunset Expanded Text Ads (ETAs) in June 2022

Beginning in July 2022, advertisers will no longer be able to create new ETAs or edit existing ETAs in Google Ads according to an announcement by Sylvanus Bent, Product Manager, Google Ads . “Your existing expanded text ads will continue to serve alongside responsive search ads, and you’ll still see reports on their performance going forward.…

Instagram demands users’ birthdays, and warns it will catch liars

Instagram’s insatiable thirst for your personal data now comes with a threat: hand it over, or else. The Facebook-owned social media platform announced Monday that, going forward, users will be required to submit their birthdays to the company. If they don’t feel like complying, then they won’t be able to use the service. “We’ll show…

Google says title changes don’t impact rankings

On Saturday, Google Search Advocate John Mueller clarified that the changes the company has been making to titles in the search results have no effect on rankings. “This just changes the displayed titles, it doesn’t change ranking or takes [sic] anything different into account,” he elaborated. Why we care This means the titles you wrote…

TikTok bans Milk Crate Challenge from search results

RIP Milk Crate Challenge, 2021-2021. The latest viral sensation that takes extreme liberties with the idea of personal safety might live on elsewhere, but it won’t be on TikTok. That’s because searching for the videos, which feature people trying to walk up and then down precariously stacked milk crates, will direct you to a big…

Snapchat unveils camera feature for Instagram to copy

Snapchat got closer to turning its camera into a full-fledged visual search engine on Thursday by putting its Scan feature front and center. Launched two years ago, Scan analyzes what the camera sees and suggests actions. For example, scanning a person’s body will pull up suggestions for full-body lenses. Through app partnerships, scanning a plant…

Will Google change this title?; Thursday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, the title tag debacle has to improve, right?…