Before pro wrestling superstar CM Punk walked out to the ring in front of a sold out crowd at Chicago’s United Center on Friday, Aug. 20, fans were already chanting his name. “CM PUNK! CM PUNK!” These chants are not unheard of at pro wrestling events. Punk is a fan favorite among the hardcore wrestling…
Businesses turn to content marketing because it can be an effective method for building brand awareness and guiding customers through their sales funnel. Yet, many have been unable to capitalize on their content marketing initiatives because they haven’t covered all aspects of the customer journey, didn’t keep track of their assets and wasted resources on…
Search marketing has a diversity problem. Older data from the American Marketing Association shows that most marketing leadership is still majority white, hetero, and male. Meanwhile, the audiences we’re marketing to are more diverse and inclusive than ever. It’s a topic we’ve covered multiple times at Search Engine Land: But it’s not one and done.…
Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and do you remember office life? By now…
The Houseparty’s over. The team behind the group hangout app announced Thursday that its curfew had long since passed, and that the app will no longer work as of October. Houseparty, which allowed participants to play various games while hemorrhaging personal data, is to be pulled from app stores “immediately.” But that doesn’t mean it’s…
Beginning today, Google Ads will show advertisers historical data for queries that received impressions but no clicks in the search terms report for Search and Dynamic Search Ads campaigns, the company announced Thursday. “Historically, the report only ever showed queries that resulted in a click,” Pallavi Naresh, senior product manager at Google, told Search Engine…
The internet is a crazy place, if you didn’t already know. From the creeps, to the weirdos, to the reply guys, to the people who are just generally unpleasant, we’re very grateful to have the block feature on Instagram (and other social media sites). Of course, in order for it to be effective, you have…
Optimization Score is now available on the Recommendations tab in Microsoft Ads, according to the latest announcement from the company. The new scoring system is meant to help improve advertisers’ account optimization status and potential, help advertisers spend their time more efficiently and to prioritize the optimization actions with higher impact, and track their optimization efforts over…
Video ads and vertical-based product ads are now being piloted on the Microsoft Audience Network, Microsoft announced on Tuesday. In the announcement, the company also revealed disclaimers in ads, new third-party integrations with Universal Event Tracking, flexible insertion orders and inline appeals for rejected offers in Microsoft Merchant Center. Video ads pilot on Microsoft Audience…
This is a story about the power of redemption. Everyone makes mistakes in life and sometimes those mistakes warrant blocking someone on Facebook. You’d better mean business, because when you block someone, your Facebook friendship is automatically ended. But if you are suddenly possessed by the spirit of generosity, there is a way to forgive…