I keep getting the same question from clients and SEOs (GEOs?). “How do we show up in ChatGPT?” The answer is always the same. Write good content, do listicles, comment on Reddit. The usual. But, how do we actually know any of that works? Most of it gets repeated on faith, one expert quoting the…
A first-round match at Wimbledon is not usually treated like the main event. Serena Williams’ return is one of the exceptions. Williams, 44, is set to play 20-year-old Australian Maya Joint on Tuesday, June 30, in her first Wimbledon singles match since 2022, and tennis fans are abuzz with anticipation. This Tweet is currently unavailable.…
Kevin Indig’s Growth Memo offers disciplined strategic analysis in the SEO and growth field, and his columns rarely veer from careful, evidence-grounded argument. So, when he stepped outside his usual lane in June 2026 to say, simply, “Stop trying to replace people with AI,” it was more diagnosis than vent. Indig calls the phenomenon “substitution…
Australia’s teen social media ban has been in effect since December, and the government’s verdict on how it’s going is pretty clear: not well enough. Prime Minister Anthony Albanese announced this week that Australia will double the maximum penalty for violating its social media minimum age law, raising the fine ceiling from $AUD49.5 million ($US33…
If there’s one thing Twitch CEO Dan Clancy wants people to know about what makes Twitch special, it’s that the live streaming site is all about community. “Social media, interestingly, has become anti-social,” Clancy said during a fireside chat titled, Why Live is the Future of Connection: From Passive Scrolling to Real Connection at VidCon…
Bruce Clay, one of the first generation of search engine optimization experts, has passed away. Much of the terminology that he coined and many of the concepts that he pioneered continue to be used today. Thirty Years Of SEO Clay was among the cohort of SEOs who were learning and applying the art of optimization…
The FIFA World Cup has plenty of ways to make a country famous when they succeed: a goal for the ages, a goalkeeping masterclass, or a star player turning into a meme. But in 2026, with the world the way it is, even losing teams can go viral simply by being nice — cleaning up…
AI agents do not read your website the way you do. They do not see your layout, your hero image, or your brand color. They prefer reading the accessibility tree: a stripped-down structural model of the page, the same one that has powered screen readers for two decades. Today, that matters more because the audience…
A CFO asked her AI assistant to research cloud infrastructure vendors for a major investment. The assistant came back with a careful comparison. It had weighed options, named trade-offs, and confidently recommended one vendor. It was the kind of answer you forward to the team and act on. But she’d forgotten a moment from six…
Google is expanding its Limited Ad Serving policy to cover additional scenarios on Google Search. According to an email sent to advertisers, implementation will begin gradually in June 2026 and continue through 2028. The update introduces new guidance around advertiser qualification, user reports, and advertiser identity. It also includes a recommendation for advertisers to pin…