AI search is rapidly changing the way people discover content and engage with brands. Logan Kilpatrick, Google’s lead product manager for AI products, suggested in an X (formerly Twitter) post that “AI Mode” will become the default for Google Search “soon” and then reclarified his statements, but if that happens, what could potentially happen to…
There’s a new trend on TikTok and everyone hates it. It’s one of those trends you might have found out not because you saw people using it, but because you saw people hating on it — at least that’s how it was served up to me, on a plate of disgust. The trend goes like…
Google is introducing two AI-powered tools built on Gemini: Ads Advisor in Google Ads and Analytics Advisor in Google Analytics. Availability starts in early December for English-language accounts globally. What’s New Ads Advisor Ads Advisor works inside your Google Ads account to surface optimization recommendations and, with your review and approval, apply the selected changes.…
It’s the end of a major Web 2.0 era. Meta announced on Monday that it would be sunsetting two once-major features on Facebook: The external “Like” and Comment” social plugins. In a post on its developer site, Meta shared that the FB Like and FB Comment buttons will officially be discontinued on February 10, 2026.…
Marketing leaders are still budgeting to grow clicks in 2026, even though AI Overviews cut organic traffic in half and AI Mode kills it almost entirely. Image Credit: Kevin Indig Meanwhile, close to 60% of those who responded to my recent poll report their stakeholders don’t understand the value of brand mentions in LLMs. The SEO budget…
Lawyers representing Automattic, the for-profit founded by WordPress co-founder Matt Mullenweg, sent a trademark complaint letter to WordPress developer Kevin Geary, asking him to rebrand his WordPress CSS framework, which is currently named Automatic.css, claiming that the similarity to Mullenweg’s Automattic could lead to consumer confusion. The letter caught some in the WordPress industry by…
This post was sponsored by TAC Marketing. The opinions expressed in this article are the sponsor’s own. After years of trying to understand the black box that is Google search, SEO professionals have a seemingly even more opaque challenge these days – how to earn AI citations. While at first glance inclusion in AI answers…
Denmark is the latest country to take aim at Big Tech, announcing plans Friday to ban social media access for users under 15. As reported by the Associated Press, the measure won’t take effect immediately, but the details of how the ban will be enforced remain unclear. Denmark reportedly plans to roll out an official…
Grow a Garden. 99 Nights in the Forest. Steal a Brainrot. If you’re a parent, you’ve likely heard your kids talk about one of these Roblox games at some point. They’re playing Roblox. They’re friends are playing Roblox. Half of all kids under the age of 16 in the U.S. are playing Roblox. Unfortunately, with…
Google’s Preferred Sources tool is meant to let fans of certain websites tell Google they want to see more of their favorite sites in the Top News feature. However, Google is surfacing copycat spam sites, random sites, and parked domains. Some of the sites appearing in the tool are so low quality that only their…